Google Ads Agency for Roofing Contractors

Google Ads for
Roofing Contractors

Roofing clicks hit $300+, and half that spend is avoidable. We run the Google Ads and storm campaigns that win profitable roofs.

$15-$50
Typical CPC
$95-$310
Typical CPL
Day 1
Ads Live

Benchmarks: PPC industry data 2024-2026. Results vary by market.

How It Works ↓
Google Ads Certified
No contracts
You own everything
Get Your Free Ad Audit
Takes 15 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
R
S
A

Built for home services contractors —
HVAC, plumbing, electrical, roofing

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Quick Answer

What's included in Google Ads for roofing contractors?

RevRigs runs Google Ads, Meta Ads, and Local Services Ads for roofing contractors, built for high-ticket $8K–$30K jobs and storm-driven demand. Roofing cost per lead typically runs about $95–$310 on Google Ads. Management is $997/month, month-to-month, with conversion tracking on every call and form — and you own your accounts and data.

Why Roofing Ad Budgets Leak

Four Common Mistakes.
Fixable in Days.

Insurance vs. retail mixed in one campaign.

Insurance buyers want deductibles and adjusters. Retail buyers want financing and warranties. One ad group serves neither well.

Storm chasers bid until your CPL hits $250+.

When hailstorm hits, every out-of-state roofer floods your market with $30 CPCs. Without a defense plan, you watch margins disappear.

No GBP = invisible in local pack.

Roofers without polished GBPs lose the 3-pack to whoever shows. GBP is the foundation of every local lead — not optional.

'Roofing contractor near me' wastes 40% of budget.

That keyword brings inspectors, gutter calls, and tire-kickers. Service-specific keywords ('storm damage roof,' 'tile roof replacement') convert much better than broad terms.

YOUR AD BUDGET $ $ $ $ $ 100% intended for leads 20-50% LEAKED

Your budget should fund leads — not waste.

How It Works

From Free Audit to
Booked Jobs in 4 Steps.

1AUDIT20 min, free 2BUILDWeek 1 3LAUNCHWeek 2 4OPTIMIZEWeekly forever
Built for Roofing

Roofing-Specific
Campaign Architecture.

BOOKED JOBS ADS PAGES TRACK WEEKLYOPS

Ads, pages, tracking, optimization — connected.

Insurance vs. retail split campaigns

Separate ad groups, separate landing pages, separate bids. Insurance pages lead with adjuster process. Retail leads with financing.

Storm-event bid response

We monitor NOAA weather alerts. When storms hit your area, we surge bids before chasers arrive. Your ads dominate first 24 hours.

GBP optimization included

Categories, service areas, before/after photos, review request automation. Foundation for local pack visibility and LSA eligibility.

High-intent keyword targeting

'Storm damage roof inspection,' 'roof replacement quote,' 'asphalt shingle replacement' — service-specific keywords that filter low-intent traffic.

Seasonality note: Roofing demand surges after storms (instant spike, lasts 4-8 weeks) and during spring/fall replacement season. Storm chasers flood markets within 24 hours of major weather events. Defensive bidding strategy is critical.

What You'll See

Every Lead Traced.
Every Dollar Accounted For.

No more "trust the dashboard." See exactly which keyword brought which call — every Monday, in plain English.

LEAD DASHBOARD · LAST 30 DAYS CALLS 47 FORMS 23 AVG CPL $58 TOP CONVERTING KEYWORDS "emergency ac repair near me" 14 leads "24 hour plumber [city]" 11 leads "furnace not heating" 9 leads
Roofing Services We Run

One Specialist Build
Per Service.

Storm Damage Repair

Insurance-driven. Hail, wind, fallen tree damage. Time-sensitive.

Roof Replacement

$15K-$30K full replacements. Long sales cycle, financing needed.

Asphalt Shingle

Most common residential roof. Steady demand, predictable CPL.

Metal Roofing

Premium residential. Smaller volume, higher tickets, longer cycle.

Commercial Flat Roof

TPO, EPDM, modified bitumen. B2B sales cycle.

Roof Repair

Leak repair, vent flashing, ridge cap. Low-ticket gateway service.

See where your roofing ads are leaking — free.

20-minute live screen-share. Real findings. No pitch.

Get My Free Audit
Common Questions

Roofing Ad Questions,
Straight Answers.

If you already have a working website, we can usually get Google Ads and conversion tracking live within a few days. Starting from scratch, the Launch Kit ships your site plus ads in about 7 days.
We monitor NOAA storm alerts in your service area. When a major event hits, we surge bids and budgets in the first 24-48 hours so your ads dominate before out-of-state chasers arrive.
Yes. Insurance leads need different messaging (deductibles, adjuster process, claim filing help) than retail (financing, warranties, energy efficiency). Same campaign serves neither well.
Roofing CPLs are higher than other home services ($95-$310 typical). Most roofers start at $3,000-$5,000/month in ad spend. We recommend a number based on your service area and competition.
Yes. GBP optimization is included — categories, service areas, photos, review automation. LSA setup requires background check + license verification, which we walk you through.
Ready to Fix Your Ads?

Here's Exactly What Happens
When You Book Your Audit.

1
You Fill Out This Form
Name, phone, trade — done in 30 seconds.
⏱ 30 seconds
2
Reserve Your Call Time
Pick the day and time that works for you. We'll call your phone exactly when you choose.
⏱ Takes 20 seconds
3
Live Screen-Share Audit
Live screen-share — we show you exactly where your money is leaking.
⏱ 20-minute call
4
You Walk Away With a Custom Plan
What to fix, what to build, what to expect.
Yours to keep whether you work with us or not.
✅ Yours to keep — free
No contracts. No obligation. No credit card.
You own everything — we never lock you in.
Book Your Free Audit Call
Takes 30 seconds.
You'll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
✅

You're In!

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