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Google Ads for Roofing Companies

Google Ads for
Roofing Companies.

Storm work moves quickly. Retail work creates a steadier pipeline.
$1,497 a month, Google and Meta together.
Google Ads and Local Services Ads for US roofers: storm, retail, siding and gutters.
No setup fee, no minimum term. Ad budget goes straight to Google or Meta.

Plan My Roofing Ads → See the real numbers or call (848) 292-0070
We run ads for
Roof replacementStorm damageRepairsSidingGutters
Cost per Lead

What a Roofing Lead Costs.

Averages from published sources, each count listed.
Roofing is one of the trades we run Google Ads for.

What it costs
Google Ads
Local Services Ads
Cost per lead
$2408 sources
$1006 sources
Cost per click
$3110 sources
—pay per lead
Where to start, a month
$3,0005 sources
Pay per leadno set budget

Plan on about $31 a click (10 sources). 2024–2026
The count beside each figure is the number of published sources behind it. See the sources.

Two Different Businesses

Storm Work.
Or a Steady Pipeline.

The ads should know which one you are running.

01

Storm and Insurance

Fast money, fierce competition, and every rival in three states arriving at once.

02

Retail Replacement

Steadier, better margins, longer decisions. Finance and warranty do the selling.

03

Repairs and Leaks

Cheap clicks, quick calls, and the way into a full replacement later.

04

Siding and Gutters

Same crew, same truck, different search. Worth their own campaign, not their own guesswork.

A contractor van outside a home
After the Storm

The First Roofer Called
Is Usually the One Hired.

Tap-to-call, free inspection, insurance help, photos of real roofs.

Plan My Roofing Ads →or call (848) 292-0070
The Price

$1,497 a Month, Roofing Campaigns.

Google and Meta bill you for the ads. RevRigs bills a flat fee.

Ads Management

$1,497 a monthMonth to month. Your account stays yours.

Plan My Roofing Ads

Full plan details on the ads offer page.

What the Fee Covers

  • Search campaigns split by storm, retail and repair
  • Local Services Ads set up and managed for you
  • Meta ads (Facebook, Instagram) for financing and neighborhood work
  • YouTube, Google Maps and your Business Profile are covered too
  • Storm spikes handled without burning the month in a weekend
  • Call and form tracking, every inspection request counted once
  • A monthly report you can actually read
Storm or Retail

Storm Work and Retail Work Need Different Campaigns.

Same crew, different follow-up.

What changes
Storm and insurance
Retail replacement
Budget pace
Storm and insuranceFast after the event, then tapers
Retail replacementSteadier and smaller, all year
Competition
Storm and insuranceEvery rival arrives at once
Retail replacementLonger decisions, better margins
What sells
Storm and insuranceFree inspection, insurance help
Retail replacementFinance and warranty
Best channel
Storm and insuranceMeta ads for neighborhood work
Retail replacementSearch ads, about $240 a lead
Follow-up
Storm and insuranceEvery inspection request called back
Retail replacementOne more try before it is dropped

Search lead cost from 8 published sources, 2024⁠–⁠2026.

Where Roofing Jobs Come From

Where Roof Jobs Start.

Where you show up
What it does best
What it costs
Local Services Ads
What it does bestGoogle Verified badge, pay per lead
What it costsAbout $100 a lead
Google Search ads
What it does bestReplacement, repair, storm damage
What it costsAbout $240 a lead
Google Business Profile
What it does bestThe map pack, free to list
What it costsTime, not money
Meta ads
What it does bestNeighborhood work after a storm
What it costsVaries by market

The Local Services badge is now called Google Verified, renamed Oct 2025. Google blog and help pages

Google Verified

Google Guaranteed Is Now Google Verified.

Same badge for roofers, new name since October 2025.

  • Google now shows one badge for every Local Services advertiser: Google Verified
  • Getting it still takes license and insurance checks, and we handle the application
  • Already verified? Google moves you to the new badge with no action needed
  • The money-back guarantee that came with the old badge ended for jobs booked from December 7, 2025

Source: Google Local Services Help, “About Google Verified badge”.

Two Pipelines

Storm Response and Retail, Run Differently.

Same crew, different follow-up.

  • Storm response spends fast right after the event, then tapers off within weeks
  • Retail replacement runs on a steadier, smaller budget all year
  • Every inspection request gets a follow-up call or text, not just a lead entry
  • A request that goes quiet gets one more attempt before it is dropped

No Term, and No Cut of Budget.

Storm weeks cost a fortune in clicks.
They cost you nothing extra here.

Client‑Owned Account

Every storm campaign you paid for stays yours.

One Flat Fee

A hail week can triple spend. Our fee holds at $1,497.

No Setup Fee

Seven of the thirteen that publish a price charge to begin.

Direct Team Access

The crew in the account, not a middle layer.

Keep Reading

More for Roofers.

Questions

Roofing Advertising FAQs

Still not sure?

Ask the team running it. No script, no waiting.

(848) 292-0070 Or send a few details →
About $240 across eight published sources. Local Services Ads run about $100 a lead across six.
Same badge. Google Guaranteed was renamed Google Verified in October 2025, so a Google Guaranteed roofer and a Google Verified roofer are the same thing.
You need license and insurance checks to get it, and we handle the application.
They pay fast, but every roofer in three states arrives at once and the click price follows.
A retail pipeline is what keeps the crew busy in a quiet month.
Yes, as their own campaigns. Published cost data for those two is too thin to average honestly, so we measure yours instead of quoting somebody else.
Published starting budgets for roofers sit around $3,000 a month across five sources. Busy metros run far higher.
$1,497 a month, covering Google and Meta. No setup fee, no minimum term, no percentage of spend.
Most roofers should run them beside search ads.
Published averages put a Local Services lead for roofers at about $100, against about $240 on Google Search.
They also carry the Google Verified badge.
One fixed price, no quote.
$997 for a website and landing page, or $697 for the website alone.
We design your homepage free first. It goes live 7 days after you approve the design.
No. The $1,497 a month is our fee.
Your ad budget is separate and goes straight to Google or Meta, on your own card.
Free Ad Plan

Get My Roofing Ad Plan.

Five details. We come back with what we would run.

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Thanks. We'll be in touch today.

Free. No card. We reply the same day, US hours.

A RevRigs team member at his desk
Contact

Speak to the Team

Straight to the people doing the work.

(848) 292-0070
Services

Websites and Ads

Start Here See the Ads Plan$1,497 a month. Google, Maps, YouTube and Meta ads. No setup fee. Open the plan → Also Website Plan$997, live 7 days after you approve the design. Homepage designed free first. Open the plan →
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