Google Ads for
HVAC & Heating Contractors
You pay up to $185 a lead — and most of it leaks. We run Google Ads that book real HVAC jobs, not just clicks.
Benchmarks: PPC industry data 2024-2026. Results vary by market.
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Built for home services contractors —
HVAC, plumbing, electrical, roofing
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What's included in Google Ads for HVAC contractors?
RevRigs runs Google Ads, Meta Ads, and Local Services Ads for HVAC contractors across the United States, with conversion tracking that ties every call and form to the exact ad and keyword. Typical HVAC cost per lead runs about $65–$132 on Google Ads and $25–$45 on Local Services Ads. Management is $997/month, month-to-month, and you own your website, ad accounts, and data.
Four Common Mistakes.
Fixable in Days.
Generic keywords drain budget on tire-kickers.
Without HVAC-specific negatives, ads show for "DIY hvac," "hvac school," "rental units" — every click costs.
Flat bids miss seasonal peaks.
AC peaks May-Sept. Furnaces peak Nov-Feb. Flat-bid agencies miss heat waves and overspend in shoulder months.
One landing page for repair AND installs.
A broken AC needs a tap-to-call page. A $12K install needs financing. Same page for both = lost leads.
No verified GBP = no Local Services Ads.
Since 2024, LSAs require a verified Business Profile. Half of HVAC GBPs fail eligibility checks.
Your budget should fund leads — not waste.
From Free Audit to
Booked Jobs in 4 Steps.
HVAC-Specific
Campaign Architecture.
Ads, pages, tracking, optimization — connected.
HVAC keyword + negative lists
Built from real HVAC campaign data. "hvac jobs," "hvac certification," "rental hvac" pre-blocked from day one.
Service-specific landing pages
AC repair: tap-to-call hero. Install: quote form + financing. Heat pumps: efficiency- and savings-led.
Bid adjustments tuned to weather
We push bids during heat waves and cold snaps. Pull back in shoulder months. CPL stays low when others spike.
GBP + LSA setup included
Categories cleaned. Service areas mapped. LSA enabled — often the cheapest lead source in your market.
Seasonality note: HVAC search demand swings 3-5x between peak and off-season. We adjust bids weekly so spend surges during heat waves and cold snaps — and pulls back when no one's searching.
Every Lead Traced.
Every Dollar Accounted For.
No more "trust the dashboard." See exactly which keyword brought which call — every Monday, in plain English.
One Specialist Build
Per Service.
AC Repair
24/7 emergency cooling. Tap-to-call landing pages for summer peak.
→HVAC Installation
$5K–$15K install jobs. Quote forms with financing options.
→Heat Pumps
Efficiency-driven upgrades. Fastest-growing HVAC segment.
→Furnace & Heating
No-heat emergencies, winter peak, replacement campaigns.
→Indoor Air Quality
Duct cleaning, air purifiers. Bolt-on ad groups for IAQ.
Commercial HVAC
B2B refrigeration, facility maintenance. Separate residential strategy.
HVAC Ad Questions,
Straight Answers.
Here's Exactly What Happens
When You Book Your Audit.
Yours to keep whether you work with us or not.
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