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Google and Meta Ads for HVAC Companies

Google Ads for Heating
and Cooling Companies.

$1,497 a month, Google and Meta together.
No setup fee. No minimum term.
Google Ads, Local Services Ads and Meta ads for US heating and cooling companies.
Ad budget is separate, paid straight to Google or Meta. Your account stays yours.

Get My HVAC Ad Plan → See the real numbers or call (848) 292-0070
We run ads for
AC repairFurnaceHeat pumpsInstallsMaintenance plans
Quick Answer

What Google Ads Does for an HVAC Company.

Google Ads reaches people searching for HVAC work.
RevRigs runs one campaign per job type.
The budget follows the weather.
$1,497 a month: Google Ads, Local Services Ads, Meta.
No setup fee. No minimum term.
Ad budget is separate, paid straight to Google or Meta.

Cost per Lead

What an HVAC Lead Costs.

Published averages, with the number of sources behind each.

What it costs
Google Ads
Local Services Ads
Cost per lead
$1348 sources
$616 sources
Cost per click, AC repair
$298 sources
—pay per lead
Cost per click, installs
$305 sources
—pay per lead
Where to start, a month
$2,00012 sources
Pay per leadno set budget

About 9 in every 100 clicks become a lead (6 sources). Published industry averages, 2024–2026.
The count beside each figure is the number of published sources behind it. See the sources.

Where the Money Goes

How Heating and Cooling Campaigns Are Split.

One campaign per job type. The budget follows the weather.

Campaign
What it catches
How the budget moves
No-cool repair
What it catchesHeatwaves, same-day calls
How the budget movesIn place before June
No-heat repair
What it catchesCold snaps, symptom searches
How the budget movesMoved the week it turns cold
Installs and replacement
What it catchesBigger tickets, finance offers
How the budget movesRuns all year
Heat pumps
What it catchesRebate questions, three quotes
How the budget movesRetargeting over weeks
Maintenance plans
What it catchesCheap clicks, repeat customers
How the budget movesSteady all year

US HVAC searches peak June to August, with a heating peak in the cold months. Google Trends.

What Each Job Pays

Repair Pays Today.
Installs Pay the Year.

The split changes with the weather, so the budget should too.

01

Emergency Repair

No heat, no cooling. Highest intent, highest click price, books same day.

02

Installs and Replacement

Bigger tickets, longer decisions. Finance offers do the heavy lifting.

03

Maintenance Plans

Cheap clicks, steady work, and the repeat customers behind every good year.

04

Seasonal Swings

US HVAC searches peak June to August. Flat budgets waste both seasons.

Which HVAC Job Are You Trying to Fill?

One Job, One Page.

Each of these pages goes deeper on the job it names.

Technician testing a rooftop AC unitAC RepairHeatwave bidding, emergency calls Furnace serviceFurnace and HeatingCold snaps, no-heat calls Heat pump unitHeat PumpsRebates, tax credits, long decisions HVAC installationInstallationHigh tickets, finance, retargeting Technician servicing a wall-mounted unitLocal Services AdsGoogle Verified, pay per lead Phone showing a callCall TrackingKnow which ad produced the call
An HVAC crew on a job
What the Fee Buys

Calls From People
Ready to Book.

Not impressions. Not clicks. Not a dashboard nobody opens.
The right searches, the wrong ones blocked, every lead counted once.

Get My HVAC Ad Plan →or call (848) 292-0070
The Price

$1,497 a Month, Heating and Cooling.

One flat fee for Google, Local Services and Meta ads.
Your ad budget is separate.

Ads Management

$1,497 a monthMonth to month. Your account stays yours.

Get My HVAC Ad Plan

Full plan details on the ads offer page.

What the Fee Covers

  • Google Search campaigns for the jobs you want
  • Local Services Ads set up and managed for you
  • Meta ads (Facebook, Instagram)
  • YouTube, Google Maps and your Business Profile are covered too
  • Keyword research, waste blocked every month
  • Call and form tracking, every lead counted once
  • A monthly report in plain English

Every price on one page, or start with a free ad account audit.

Where You Show Up

Where Heating and Cooling Customers Look First.

Where you show up
What it does best
What it costs
Local Services Ads
What it does bestEmergency calls, pay per lead
What it costsAbout $61 a lead
Google Search ads
What it does bestRepair and install searches
What it costsAbout $134 a lead
Google Business Profile
What it does bestThe map pack, free to list
What it costsTime, not money
Meta ads
What it does bestInstalls, finance offers, quiet weeks
What it costsVaries by market
Website and landing page
What it does bestTurns all of it into booked jobs
What it costs$997 once

Lead costs from 8 and 6 published sources, 2024⁠–⁠2026.
Need a site first? A website and landing page is $997.

Questions

HVAC Advertising FAQs

Still not sure?

Ask the team running it. No script, no waiting.

(848) 292-0070 Or send a few details →
A lead runs about $134 across eight published sources. Local Services Ads run about $61 across six.
Most small firms start at about $2,000 a month in ad spend.
Both. Local Services Ads sit above search results and charge per lead, so they win the emergency calls.
Search ads carry the installs and the planned work. We run both inside one fee.
$1,497 a month for Google and Meta together. No setup fee, no minimum term, no cut of your ad spend.
Repair keeps the phone ringing. Installs pay the bills.
We split the budget so emergency searches run hot in a heatwave or a cold snap, and install campaigns run all year.
US searches for HVAC peak in June, July and August, with a heating peak in the cold months. Budgets should not sit flat across the year.
Source: Google Trends.
You need a page that loads fast and answers the question.
If yours does not, we build one for $997, live 7 days after you approve the design, and start ads the week after.
Search ads can run within the first week, once tracking is tested.
Local Services Ads wait on Google verifying your license and insurance.
That part is out of anyone's hands.
You do. We work inside your account, so if you leave, the campaigns, the history and the data stay with you.
One fixed price, no quote.
$997 for a website and landing page, or $697 for the website alone.
We design your homepage free first. It goes live 7 days after you approve the design.
No. The $1,497 a month is our fee.
Your ad budget is separate and goes straight to Google or Meta, on your own card.
Free Ad Plan

Get My HVAC Ad Plan.

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Straight to the people doing the work.

(848) 292-0070
Services

Websites and Ads

Start Here See the Ads Plan$1,497 a month. Google, Maps, YouTube and Meta ads. No setup fee. Open the plan → Also Website Plan$997, live 7 days after you approve the design. Homepage designed free first. Open the plan →
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