(848) 292-0070 Review my search terms
Free Tool

The Searches You Should
Never Pay For.

A negative keyword list for contractors.
Grouped by type and by trade, ready to paste.

Blocks
Job huntersDIYFreeWrong tradeTraining
Read This First

Do Not Paste This Entire List Blindly.

Start with clearly irrelevant terms, review match type and your actual services,
then use your search-term report to decide the rest.

The Four Groups

Most Waste Falls Into These.

Grouped by who is searching.

01

People After Work

jobs, hiring, salary, apprenticeship, vacancy, resume, career, union

02

People Doing It Themselves

diy, how to, tutorial, youtube, repair myself, parts, kit, manual

03

People Wanting It Free

free, grant, government, second hand
Check before blocking: cheap, discount, coupon.

04

The Wrong Trade or Place

rival trades, wrong towns, wrong states, commercial when you do homes

By Trade

The Ones That Catch People Out.

Trade
Block these
Why
Block thesecar ac, window unit, portable
WhyWrong equipment entirely
Block theseplumber jobs, snake rental
WhyJob hunters and rental shops
Block theseroof rack, roofing felt buy
WhyProducts, not services
Electrical
Block theseelectrician course, wiring diagram
WhyStudents and DIY
All trades
Block thesesalary, near me jobs, training
WhyJob hunters and students

Add from your own search terms report every week. That is where the expensive surprises live.

The general terms above, as plain text. One per line, ready to paste into Google Ads.

jobs
hiring
salary
apprenticeship
vacancy
resume
career
union
near me jobs
training
diy
how to
tutorial
youtube
repair myself
parts
kit
manual
free
grant
government
second hand
The Weekly Habit

Fifteen Minutes Saves the Month.

Open the search terms report. Read what you actually paid for.
Block the junk. Repeat next week.

The Managed Alternative.

We can review your search terms and negative list for you.
Real terms from your account, not a generic list.

Written, Not a Call

You get a document you can keep.

Real Search Term Reports

Not a generic list.

Two Working Days

Most accounts are quicker.

No Upsell

If it is fine, we say so.

Keep Reading

Related Pages.

Questions

Negative Keyword FAQs

Anything else, call (848) 292-0070.

Still not sure?

Ask the team running it. No script, no waiting.

(848) 292-0070 Or send a few details →
A search you refuse to pay for. Add it and Google stops showing your ad to anyone who types it.
Because the same words mean different things. "Plumber" is a customer. "Plumber jobs" is someone looking for work.
You pay the same for both unless you block one.
Start with the lists above, then add from your search terms report every week. It never really stops.
No. Local Services is not keyword based. These lists are for Search and Performance Max.
Adding the obvious ones will not. Be careful with broad terms like "cheap", which some real customers do type.
Yes, inside ads management at $1,497 a month, or once as part of the free audit.
See the plain-English marketing glossary for this and every other term on the site.
Free Search Terms Review

Get Your Search Terms Reviewed.

Four details. Two working days.

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Free. No card. We reply the same day, US hours.

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Straight to the people doing the work.

(848) 292-0070
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