Free Resource — Updated 2026

Negative Keyword List for Contractors

Copy-paste ready negative keywords for Google Ads — HVAC, plumbing, electrical, and roofing. Stop paying for job-seekers, DIY searches, and clicks that were never going to call.

RevRigs — paid acquisition built for home services contractors

Illustrative example. Actual results vary by market, trade, and ad spend.

Quick Note

How to use this list

These are negative keywords for a Google Ads home-service campaign — HVAC by default, adaptable to plumbing, electrical, or roofing. Add them under Negative Keywords in your campaign. The trade-specific sections near the bottom are swap-in options: only use the one matching your trade, plus everything above it. Full match-type guidance is in our Google Ads Guide.

Negative Keyword Categories

Organized by category.
Expand and copy what you need.

Careers & Jobs (35 keywords)
job jobs career careers hiring hire me recruit recruiting recruiter resume CV employment employer intern internship apprentice apprenticeship apply application staffing salary salaries wage wages hourly pay indeed ziprecruiter glassdoor linkedin how to become a license licensing exam certification exam school training program day in the life of a
DIY & Self-Service (17 keywords)
DIY do it yourself how to fix how to repair how to install how to replace how to clean how to troubleshoot repair yourself fix it myself step by step tutorial instructions manual repair manual video guide home remedy
Free, Cheap & Bargain (14 keywords)
free freeware no cost gratis cheap cheapest bargain budget low cost lowest price wholesale second hand used refurbished
Retail & Equipment Purchase (10 keywords)
home depot lowes amazon menards ace hardware parts spare parts replacement parts compressor for sale equipment price
HVAC Specific (20 keywords)
window unit portable AC mini fridge dehumidifier only air purifier only HVAC salary HVAC school HVAC certification HVAC training HVAC program NATE exam EPA 608 certification compressor replacement duct tape hvac hvac diagram thermostat wiring diagram refrigerant type chart what is seer rating btu calculator ac unit size calculator
Cross-Service Block — AC-Only Ad Groups (4 keywords)
furnace heating heater boiler
Cross-Service Block — Furnace/Heating-Only Ad Groups (4 keywords)
AC air conditioner cooling central air
Plumbing — use instead of HVAC section (11 keywords)
how to unclog a drain how to fix a leaky faucet plumbing salary plumbing license exam plumber school drain snake rental plunger pipe wrench plumbing jobs DIY pipe repair how to solder pipe
Electrical — use instead of HVAC section (10 keywords)
electrician salary electrician apprenticeship electrician license exam how to wire a breaker box diagram DIY wiring electrical code pdf wire gauge chart romex price circuit breaker for sale
Roofing — use instead of HVAC section (9 keywords)
roofing salary how to become a roofer roofing license DIY roof repair roof shingles price roofing nails how to patch a roof roofing calculator roof material cost per square
Multi-Trade / General Contractor — add on top of everything above (4 keywords)
general contractor license contractor salary how to become a contractor contractor exam
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Looking for a specific trade? HVAC · Plumbing · Electrical · Roofing