RevLocal Services Ads:
Pay per Lead, Not per Click.
The ads with the checkmark. Google decides who qualifies.
We manage the application inside the monthly ads fee.
For US contractors who want to pay Google per lead, not per click.
$1,497 a month covers Local Services, Google Search and Meta, no setup fee.
What RevRigs Does, and What Google Decides.
The application is ours. The approval is not.
What RevRigs Does
File the application, chase license, insurance and background-check documents, keep the profile complete, and chase credits for bad leads.
What Google Decides
Eligibility, verification timing and the Google Verified badge itself.
How Local Services Ads Charge.
Per lead: a valid call, message or booking. Never per click.
They are Google’s ads for service businesses, with the checkmark.
The Google Verified badge shows once the checks are done.
RevRigs sets them up and runs them inside the $1,497 a month plan.
What Google Typically Checks.
Requirements vary by trade and service area.
- Trade covered by Local Services Ads in your area
- Service area defined and matching where you actually work
- A valid license, where your trade or state requires one
- Proof of insurance that meets the stated minimum
- A background screening, for the business and often the owner
- Final approval, which Google alone grants
How the Screening Works.
Run by Google’s local background check partners, not in‑house.
Urgent Trades Go Further
HVAC and plumbing customers often call in a hurry, so Google screens the technicians as well as the owner.
No Credit Check
Identity and criminal history for people, court judgments and liens for the company. No credit pull.
No Charge for the Check
Google does not bill the business for the background check.
Results Stay Private
Between the business and the check partner. Questions and appeals go to the partner.
Four Kinds of Lead.
Google charges for each valid lead.
Leads it marks invalid or low quality at first contact cost nothing.
An Answered Call
You pick up, or you call the customer back and speak with them.
A Missed Call That Holds
In business hours, when the caller stays on the line past 20 seconds.
A Message
A text or an email sent to you from your profile.
A Booking Request
A customer asks for a time slot straight from the ad.
What a Local Services Lead Costs.
Published averages, by trade.
Local Services leads run cheaper in every trade we checked. Published industry averages, 2024–2026.
Google sets each lead price by location, job type and kind of lead.
The Google Verified Badge.
Renamed in October 2025. Same checkmark, new name.
What It Takes
License, insurance and a background check in most trades, requirements varying by trade and location.
What It Does
Often shown prominently above or alongside other local results, with a checkmark next to your name.
What Changed
The money-back guarantee stopped covering jobs booked from December 7, 2025.
The Work
We manage the application, the budget and the bad‑lead credits.
December 7, 2025 date: Google Verified badge, Local Services Help.
How Google Ranks the Profiles.
An auction on every search: your bid plus the quality of your profile.
The Bid
The most you will pay for one lead. You may pay less.
Answering Fast
Missed calls and slow replies count against you.
Profile Quality
Rating, review count, response time, photos and the checks you passed.
Fit for the Search
The job, the time, the place, and the services listed on your profile.
Lead Credits, and What Google Will Not Credit.
Google checks charged leads again and credits poor ones by itself.
In most cases the credit lands within 30 days.
Never Charged
Invalid, low-quality and duplicate leads caught at first contact.
Credited Later
Charged leads Google later judges poor, back on your balance.
Not Credited
A job type or an area you do not serve. So we keep both settings tight.
Rated by Us
We rate the leads in the account and chase the credits Google misses.
Lead credit rules: Google Local Services Ads Help Center.
Trades on Google’s List.
Google opens Local Services Ads to set categories, not in every area.
Home service trades on the list include:
- HVAC, an urgent category with extra screening
- Plumbing, also an urgent category
- Electrical
- Roofing
- Garage doors
- Locksmiths
Local Services Ads vs Google Search Ads.
Most contractors run both.
Local Services for emergency calls, search ads for planned work.
Google Ads management for contractors covers the search side.
Google rules on this page: Google Local Services Ads Help Center.
Included With Ads Management.
Included in the $1,497 a month ads plan, alongside Google Search and Meta.
$1,497 a monthMonth to month. Your account stays yours.
Check my eligibilityFull plan details on the ads offer page.
What the Fee Covers
- Google Search campaigns for the jobs you want
- Local Services Ads set up and managed for you
- Meta ads (Facebook, Instagram)
- YouTube, Google Maps and your Business Profile are covered too
- Keyword research, waste blocked every month
- Call and form tracking, every lead counted once
- A monthly report in plain English
- Your accounts stay yours, always
Local Services, Google Search and Meta for one flat fee.
The leads are paid to Google, on your own card.
See every RevRigs price.
No Minimum Term, No Cut of Spend.
Your account stays yours.
One flat fee, setup included.
Client‑Owned Account
Leave any time. History stays with you.
Bad Lead Credits
Wrong trade, wrong area, spam calls.
One Flat Fee
Spend more. Our fee stays put.
Platforms in the Plan
Google Local Services Ads
Google Maps
Google Ads
Google Analytics
Tag ManagerProduct names and logos are trademarks of their owners. RevRigs is not affiliated with or endorsed by them.
Related Pages.
- Google Business Profile setup: where your reviews live
- Google Search ads management: search ads for the planned work
- RevRigs pricing: every price on one page
- Negative keyword list for contractors: the searches we block first
Local Services Ads FAQs
Anything else, call (848) 292-0070.
Ask the team running it. No script, no waiting.
(848) 292-0070 Or send a few details →Figures vary by trade and location.
Requirements vary by trade.
Google decides who qualifies.
The leads themselves are paid to Google, separate from our fee.
Start early: the badge comes once every check is done.
We rate the leads and chase the rest.
Check My Eligibility.
Five details. We check whether you qualify.
Free. No card. We reply the same day, US hours.
