Service · Google Local Services Ads

The Cheapest Lead Source
Most Contractors Aren't Using.

Google Local Services Ads (LSA) — the green Google Verified checkmark — typically delivers $25-$45 per lead for home services. Half the cost of regular Google Ads.

Google Ads Certified. For HVAC, plumbing, electrical, and roofing contractors.
See the Launch Kit
No contracts
You own everything
Transparent reporting
Get Your Free Ad Audit
Takes 15 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
R
S
A

Built for home services contractors —
HVAC, plumbing, electrical, roofing

✅

You’re In!

Redirecting you to pick your call time...

Quick Answer

What are Google Local Services Ads for contractors?

Local Services Ads (the Google Verified badge) are pay-per-lead ads that appear at the top of local search. For home services they typically deliver about $25–$45 per lead — often the cheapest source. RevRigs handles verification, setup, and lead-dispute management for $997/month, month-to-month.

How Local Services Ads Works

The Mechanic in
One Picture.

1,000 people search 120 click your ad 18 call you 9 jobs booked

Lower CPL because LSA charges per lead, not per click.

What's Included

Inside Our Local Services Ads Service.

Google Verified screening

We handle license verification, insurance proof submission, and background check coordination. Most contractors get stuck here for weeks — we know the process and shortcuts.

LSA profile build & optimization

Service area mapping, service category selection (this matters a lot), business hours, response time settings, photos, weekly budget configuration. Done right the first time.

Lead dispute management

Google charges you per lead — but you can dispute irrelevant leads (wrong service, spam, out of area). Most contractors don't dispute. We dispute every reviewable lead and reclaim 10-20% of spend in many accounts.

Weekly budget pacing

LSA spend caps are weekly, not daily. Set wrong and you burn the budget in 2 days. We pace budget based on call volume, conversion rates, and seasonal demand patterns.

Review request automation

LSA ranking heavily depends on review velocity. We set up systematic review requests after each completed job — text + email — so reviews flow in continuously.

GBP coordination

LSA requires a verified Google Business Profile. We make sure your GBP categories, services, and service areas align with your LSA setup — they reinforce each other in local pack rankings.

Local Services Ads setup and management is part of the Contractor Launch Kit. You pay Google per lead directly; we handle verification, disputes, and pacing. See what’s included and what it costs on the Launch Kit page.
View the Launch Kit & Pricing →
Who It's For

Built for Contractors Who…

  • Run an HVAC, plumbing, electrical, roofing, or other home services business in the US.
  • Have business licensing and general liability insurance in place.
  • Can pass background checks (or have ownership/staff who can).
  • Want the cheapest possible lead source for service-area work.
  • Are willing to actively manage call response time (LSA penalizes slow response).
How It Works

From First Call
to Live Ads.

01

Eligibility Audit

Free audit confirms your eligibility for LSA in your service area. We check your trade category availability, licensing requirements, and competitive landscape before recommending LSA spend.

02

Google Verified Screening

Submit business documents (license, insurance, background check authorization). Process takes 1-2 weeks. We track the application and handle Google support back-and-forth.

03

Profile Build & Launch

Service area mapped. Categories selected (critical — wrong category tanks visibility). Photos uploaded. Initial budget set conservatively. Profile goes live.

04

Optimize & Scale

Weekly lead review and disputes. Service category adjustments based on lead quality. Budget pacing tuned to peak demand windows. Review request automation drives ranking up.

Want to see exactly where your ads are leaking?

20 minutes. No cost. No catch. We open your account live and show you.

Book Your Free Audit
Common Questions

Local Services Ads Questions,
Answered.

Most US home services markets: $25-$45 per lead. Higher in storm-chaser markets, lower in less competitive areas. Google charges you only when you receive a lead (phone call or message), not per click. Disputed leads (wrong service, spam) get refunded.
You need: active business license for your trade, general liability insurance, and clean background checks for owners and field staff. Most home services contractors qualify. We confirm during the free audit.
Different — both are useful, run them together. LSAs sit above Google Ads in search results and charge per lead (cheaper). Google Ads charges per click and lets you target specific service keywords (more control). Most home services accounts should run both.
After Google Verified screening (1-2 weeks), LSA leads usually start within 2-7 days of going live. LSA ranking improves over weeks 2-8 as you accumulate reviews and demonstrate fast response times.
Ready to Fix Your Ads?

Here's Exactly What Happens
When You Book Your Audit.

1
You Fill Out This Form
Name, phone, trade — done in 30 seconds.
⏱ 30 seconds
2
Reserve Your Call Time
Pick the day and time that works for you. We'll call your phone exactly when you choose.
⏱ Takes 20 seconds
3
Live Screen-Share Audit
Live screen-share — we show you exactly where your money is leaking.
⏱ 20-minute call
4
You Walk Away With a Custom Plan
What to fix, what to build, what to expect.
Yours to keep whether you work with us or not.
✅ Yours to keep — free
No contracts. No obligation. No credit card.
You own everything — we never lock you in.
Book Your Free Audit Call
Takes 30 seconds.
You'll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
✅

You're In!

Redirecting you to pick your call time...