(848) 292-0070 Get my free ad plan
Google Ads for HVAC Installation

Google Ads for
HVAC Installation.

Replacement jobs pay for the year.
$1,497 a month, Google and Meta together.
Google and Meta ads for US HVAC companies selling new systems and replacements.
No setup fee, no minimum term. Ad budget goes straight to Google or Meta.

We run ads for
InstallationReplacementDuctworkNew builds
Cost per Lead

What an Install Lead Costs.

Published averages, sources counted for each row.
Part of our heating and cooling Google Ads plan, built for replacements.

What it costs
Google Ads
Local Services Ads
Cost per click, installs
$305 sources
—pay per lead
Cost per lead, HVAC-wide
$1348 sources
$616 sources
Where to start, a month
$2,00012 sources
Pay per leadno set budget

One measured dataset reports installs convert at 8.7% against 19.6% for repair. 99 Calls, own accounts. Fewer leads, far bigger jobs.
The count beside each figure is the number of published sources behind it. See the sources.

The High-Ticket Problem

Fewer Leads.
Much Bigger Jobs.

An install is a quote, a visit and a decision, not a phone call.

01

Finance in the Ad

A monthly payment can make a five-figure price easier to understand than the number alone.

02

Visits, Not Jobs

The ad sells a free estimate. The estimate sells the system.

03

Retarget the Quote

Homeowners commonly compare quotes before they decide. The follow-up ad is what brings them back to yours.

04

Rebates and Efficiency

SEER numbers, rebates, energy bills. Answer them before the visit.

An HVAC system being installed
The Estimate Visit

Win the Estimate,
Win the System.

Finance, warranty, timeline and a real photo of your crew.
Homeowners buy the company, then the equipment.

The Price

$1,497 a Month for Install Campaigns.

The ad budget is yours and goes straight to Google and Meta.

Ads Management

$1,497 a monthMonth to month. Your account stays yours.

Plan My Installation Ads

Full plan details on the ads offer page.

What the Fee Covers

  • Search campaigns for replacement and new-system searches
  • Local Services Ads for the homeowners who call first
  • Meta ads (Facebook, Instagram) for finance, warranty and system-age offers
  • YouTube, Google Maps and your Business Profile are covered too
  • Repair traffic separated from install traffic, so budgets stay honest
  • Call and form tracking, each estimate counted once
  • A monthly report, no jargon
Install or Repair

How Install Campaigns Differ From Repair Campaigns.

Separate campaigns keep install work alive.

What changes
Repair campaign
Install campaign
Click to lead
Repair campaign19.6% convert
Install campaign8.7% convert
Click price
Repair campaignAbout $29, AC repair
Install campaignAbout $30, installs
What the ad sells
Repair campaignA same-day visit
Install campaignA free estimate
Decision
Repair campaignSame day
Install campaignWeeks, quotes compared
Best offer
Repair campaignSame-day repair
Install campaignFinance as a monthly payment
Follow-up
Repair campaignA fast callback
Install campaignMeta retargeting after the quote

Conversion rates from one measured dataset (99 Calls, own accounts). Click prices from 8 and 5 published sources, 2024⁠–⁠2026.

Where Install Jobs Come From

Where Replacement Buyers Look.

Where you show up
What it does best
What it costs
What it does bestReplacement and cost searches
What it costsAbout $30 a click
Meta ads
What it does bestFinance offers and retargeting
What it costsVaries by market
What it does bestReady-to-book replacements
What it costsAbout $61 a lead
Website and landing page
What it does bestTurns the estimate into a signature
What it costs$997 once

Click and lead costs from 5 to 8 published sources, 2024⁠–⁠2026.

The Funnel

Search to Closed System.

Five steps, not one click.

  • Search or ad brings the first click
  • Homeowner requests an estimate
  • An in-home visit produces the real number
  • A follow-up ad or call closes the gap
  • Quote is accepted and the system is installed

Nothing Signed, Nothing Skimmed.

Install jobs are won over weeks.
The fee never scales with the ticket.

Client‑Owned Account

Leave and the whole install history goes with you.

One Flat Fee

Win a full changeout and we still charge $1,497.

No Setup Fee

7 of 13 published price lists include a setup charge.

Direct Team Access

Straight to whoever is in the account.

Keep Reading

More for HVAC Installers.

Questions

HVAC Installation FAQs

Still not sure?

Ask the team running it. No script, no waiting.

(848) 292-0070 Or send a few details →
About $30 a click across five published sources. HVAC-wide, a Google Ads lead runs about $134.
Because the job is bigger. One measured dataset puts installs at 8.7% against 19.6% for repair. Fewer leads, far more money per job.
It changes the question from "can I afford $9,000" to "can I afford $180 a month". Put it in the ad, not three clicks deep.
No. Repair clicks are cheaper and convert faster, so they eat the money. Separate campaigns keep install work alive.
The fee is $1,497 a month for both platforms. No setup fee, no minimum term, no percentage.
They suit ready-to-book replacements.
Published averages put a heating and cooling Local Services lead at about $61.
Google decides who qualifies, and we handle the application.
One fixed price, no quote.
$997 for a website and landing page, or $697 for the website alone.
We design your homepage free first. It goes live 7 days after you approve the design.
No. The $1,497 a month is our fee.
Your ad budget is separate and goes straight to Google or Meta, on your own card.
Free Ad Plan

Get My Install Ad Plan.

Five details. We come back with what we would run.

Thanks. We'll be in touch today.

Free. No card. We reply the same day, US hours.

A RevRigs team member at his desk
Contact

Speak to the Team

Straight to the people doing the work.

(848) 292-0070
Get my free ad planCall