Google Ads Agency for Multi-Trade Contractors

Google Ads for
Multi-Trade Contractors

Most multi-trade campaigns compete against themselves. Our Google Ads run HVAC, plumbing, and electrical as one clean system.

$10-$30
Typical CPC
$55-$165
Typical CPL
Day 1
Ads Live

Benchmarks: PPC industry data 2024-2026. Results vary by market.

How It Works ↓
Google Ads Certified
No contracts
You own everything
Get Your Free Ad Audit
Takes 15 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
R
S
A

Built for home services contractors —
HVAC, plumbing, electrical, roofing

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Quick Answer

What's included in Google Ads for multi-trade contractors?

RevRigs runs Google Ads, Meta Ads, and Local Services Ads for contractors offering multiple home services, using trade-specific landing pages and campaigns so each service gets its own targeting. Cost per lead varies by trade, typically about $55–$165 on Google Ads. Management is $997/month, month-to-month, and clients own all accounts and data.

Why Multi-Trade Ad Budgets Leak

Four Common Mistakes.
Fixable in Days.

One generic "home services" campaign for everything.

Plumbing emergencies need 24/7 bids. HVAC installs need long sales cycles. Roofing needs storm response. Generic campaigns serve none well.

Trades compete for the same daily budget.

Without per-trade budget caps, your HVAC spend drains your plumbing capacity. Or vice versa. You can't predict which trade gets leads.

Same landing page for HVAC, plumbing, electrical.

Buyers searching 'AC repair' see a generic 'home services' page. They bounce. Trade-specific landing pages convert much better than a generic 'services' page.

GBP categorized as one trade instead of multi-trade.

GBP categories drive local pack ranking. Missing 'Plumbing,' 'Electrical,' or 'HVAC' as additional categories means missing leads.

YOUR AD BUDGET $ $ $ $ $ 100% intended for leads 20-50% LEAKED

Your budget should fund leads — not waste.

How It Works

From Free Audit to
Booked Jobs in 4 Steps.

1AUDIT20 min, free 2BUILDWeek 1 3LAUNCHWeek 2 4OPTIMIZEWeekly forever
Built for Multi-Trade

Multi-Trade-Specific
Campaign Architecture.

BOOKED JOBS ADS PAGES TRACK WEEKLYOPS

Ads, pages, tracking, optimization — connected.

Separate campaigns per trade

HVAC campaign, plumbing campaign, electrical campaign — each with its own structure, bids, schedules, and budget cap.

Per-trade budget allocation

Set a daily/monthly cap per trade. If HVAC hits its limit, plumbing budget keeps running. No cannibalization.

Trade-specific landing pages

AC repair page. Drain cleaning page. Panel upgrade page. Each tuned to the specific buyer intent.

Multi-category GBP setup

Primary category + secondary categories for each trade. Maximizes local pack and Maps visibility across services.

Seasonality note: Multi-trade contractors benefit from natural seasonal hedging — plumbing emergencies year-round, HVAC peaks in summer/winter, electrical peaks during storm season. We coordinate bids so peak in one trade subsidizes shoulder season in another.

What You'll See

Every Lead Traced.
Every Dollar Accounted For.

No more "trust the dashboard." See exactly which keyword brought which call — every Monday, in plain English.

LEAD DASHBOARD · LAST 30 DAYS CALLS 47 FORMS 23 AVG CPL $58 TOP CONVERTING KEYWORDS "emergency ac repair near me" 14 leads "24 hour plumber [city]" 11 leads "furnace not heating" 9 leads
Multi-Trade Services We Run

One Specialist Build
Per Service.

HVAC + Plumbing

Most common combo. Cross-sell installs + emergency calls.

Plumbing + Electrical

Service business combos. Renovations, repairs, dispatch overlap.

HVAC + Plumbing + Electrical

Full home services. Largest service area + biggest budget.

Roofing + Solar

Insurance-driven combo. Storm response + solar lead-gen.

Multi-Trade + Restoration

Water damage, fire damage, mold. Insurance-paid restoration work.

General Contractor + Trades

GC services with in-house trade capability. B2B + DTC mix.

See where your multi-trade ads are leaking — free.

20-minute live screen-share. Real findings. No pitch.

Get My Free Audit
Common Questions

Multi-Trade Ad Questions,
Straight Answers.

If you already have a working website, we can usually get Google Ads and conversion tracking live within a few days. Starting from scratch, the Launch Kit ships your site plus ads in about 7 days.
Yes. Without per-trade budget caps, your highest-CPC trade (usually HVAC or roofing) will eat the entire daily budget and starve the others. We set caps so each trade gets predictable lead flow.
Yes. Most multi-trade clients start with their highest-margin trade, prove ROI, then expand. The campaign structure is designed to scale trade-by-trade.
Yes, but only if categorized correctly. Primary category should be your highest-volume trade. Secondary categories cover the others. Each category unlocks local pack visibility for those searches.
We set per-campaign service areas. Plumbing might cover 25 miles, HVAC 40 miles, electrical 15 miles. Each campaign gets its own geo-targeting.
Ready to Fix Your Ads?

Here's Exactly What Happens
When You Book Your Audit.

1
You Fill Out This Form
Name, phone, trade — done in 30 seconds.
⏱ 30 seconds
2
Reserve Your Call Time
Pick the day and time that works for you. We'll call your phone exactly when you choose.
⏱ Takes 20 seconds
3
Live Screen-Share Audit
Live screen-share — we show you exactly where your money is leaking.
⏱ 20-minute call
4
You Walk Away With a Custom Plan
What to fix, what to build, what to expect.
Yours to keep whether you work with us or not.
✅ Yours to keep — free
No contracts. No obligation. No credit card.
You own everything — we never lock you in.
Book Your Free Audit Call
Takes 30 seconds.
You'll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
✅

You're In!

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