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Google Ads for Multi-Trade and General Contractors

Google Ads for
Multi-Trade Contractors.

Five trades under one roof need five budgets, not one.
$1,497 a month, Google and Meta together.
Google and Meta ads for US general contractors and multi-trade companies.
No setup fee, no minimum term. Ad budget goes straight to Google or Meta.

We run ads for
General contractingRemodelingBuildersHandymanProperty services
Cost per Lead

What a Contractor Lead Costs.

General contractor figures, next to the trades beside them.

What it costs
Google Ads
Compared with
General contractor lead
$166LocaliQ, 1 source
$134HVAC lead, 8 sources
General contractor click
$5.31LocaliQ, 1 source
$22electrical click, 9 sources
Where to start, a month
$1,600–3,000by trade, 5 to 12 sources
Pay per leadLocal Services Ads

Only one publisher reports general‑contractor figures. LocaliQ, US data, 2024–2025
The count beside each figure is the number of published sources behind it. See the sources.

The Real Problem

Campaigns Bidding Against Each Other.

One account, five trades, and the cheapest clicks eat the budget.

01

One Budget per Trade

Roofing money stays roofing money. Remodel money stays remodel money.

02

Different Buyers

An emergency repair and a kitchen remodel are not the same person on the same day.

03

Seasons Collide

Roofing peaks after storms. HVAC peaks in July. A single budget serves neither.

04

One Number, Many Jobs

Tracking has to say which trade the call came from, or you are guessing.

A construction company website
Builders and Remodelers

Big Jobs Are Won
on the Quote Visit.

Photos of finished work, a clear service area, and a form that reaches you.
The ad only has to get them to book the visit.

The Price

$1,497 a Month, Every Trade.

One fee covers the whole company, not one division of it.

Ads Management

$1,497 a monthMonth to month. Your account stays yours.

Plan My Multi‑Trade Account

Full plan details on the ads offer page.

What the Fee Covers

  • A campaign per trade, so budgets never rob each other
  • Local Services Ads for each service you are verified for
  • Meta ads (Facebook, Instagram) for the slower, bigger-ticket divisions
  • YouTube, Google Maps and your Business Profile are covered too
  • One dashboard that still shows each trade separately
  • Call and form tracking, routed to the right division
  • A monthly report broken out by trade
One Budget or Many

What Changes With One Budget per Trade.

What happens
One shared budget
One budget per trade
The auction
One shared budgetCheap clicks eat the money
One budget per tradeEach trade keeps its money
Seasons
One shared budgetStorm and summer peaks collide
One budget per tradeEach trade gets its calendar
Buyers
One shared budgetRepair and remodel mixed
One budget per tradeEach buyer gets its own ad
Tracking
One shared budgetGuessing which trade called
One budget per tradeCalls routed to the right division
Our fee
One shared budget$1,497 a month
One budget per trade$1,497 a month, every trade

Flat fee, setup included; your ad budget is separate.

Where Contractor Jobs Come From

Where Each Trade’s Jobs Start.

Where you show up
What it does best
What it costs
What it does bestTrade-by-trade searches
What it costsAbout $166 a lead
What it does bestReady-to-book service work
What it costsPay per lead
Meta ads
What it does bestRemodels and bigger projects
What it costsVaries by market
Website and landing page
What it does bestShows the finished work
What it costs$997 once

Lead cost from one named source, LocaliQ, 2024–2025.

Is This You?

Built for Companies Running Several Trades.

Not every general contractor needs this. It fits accounts like these.

  • Two or more trades running under one company, like roofing and remodeling
  • Multiple locations or service areas sharing one ad account
  • Ad spend complex enough that one campaign cannot serve every trade
  • Reporting needs to separate by division, not just one combined total

No Minimum Term, and No Percentage of Spend.

Five trades under one roof.
Still one flat fee, not five.

Client‑Owned Account

Every division keeps its own campaign history.

One Flat Fee

Add a fifth trade and the invoice stays $1,497.

No Setup Fee

7 of 13 agencies publishing a price charge to onboard.

Direct Team Access

One number, whichever division is asking.

Keep Reading

Google Ads by Trade.

Questions

Multi-Trade Advertising FAQs

Still not sure?

Ask the team running it. No script, no waiting.

(848) 292-0070 Or send a few details →
LocaliQ puts the median at about $166, with a click at $5.31.
That is one source, so treat it as a marker rather than a market average.
Because cheap clicks win an auction against expensive ones. Left in one campaign, service calls quietly eat the money meant for remodels.
Yes, as separate campaigns with separate budgets, separate keywords and separate tracking, so you can see which trade actually pays.
They get their own calendar. Roofing money moves after storms, HVAC money moves in summer, and neither should starve the other.
$1,497 a month covers every trade you run. No setup fee, no minimum term, no cut of the budget.
One fixed price, no quote.
$997 for a website and landing page, or $697 for the website alone.
We design your homepage free first. It goes live 7 days after you approve the design.
No. The $1,497 a month is our fee.
Your ad budget is separate and goes straight to Google or Meta, on your own card.
You need a page that loads fast and answers the search.
No website yet? A landing page alone is $297, or a website and landing page $997.
Free Ad Plan

Get My Contractor Ad Plan.

Five details. We come back with what we would run.

Thanks. We'll be in touch today.

Free. No card. We reply the same day, US hours.

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Contact

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Straight to the people doing the work.

(848) 292-0070
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