Google Ads Agency for Heat Pump Installers

Google Ads for
Heat Pump Installers

Heat pumps now outsell gas furnaces. Our Google Ads capture the fastest-growing, highest-intent installs before competitors do.

$12-$35
Typical CPC
$80-$160
Typical CPL
Day 1
Ads Live

Benchmarks: PPC industry data 2024-2026. Results vary by market.

How It Works ↓
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Built for home services contractors —
HVAC, plumbing, electrical, roofing

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Quick Answer

What's included in Google Ads for heat pump installers?

RevRigs runs Google and Meta Ads for heat pump contractors in the fastest-growing HVAC segment — heat pumps made up about 57% of new US space-heating installations in 2024. Heat pump cost per lead typically runs about $80–$160. Management is $997/month, month-to-month, with dedicated landing pages and rebate-aware messaging.

Why Heat Pumps Ad Budgets Leak

Four Common Mistakes.
Fixable in Days.

Heat pump customers research deeply — your ads need to match that.

Heat pump buyers are typically educated, climate-conscious homeowners who've researched COP ratings, SEER2, and cold-climate performance. Generic 'HVAC installer' ad copy doesn't speak their language.

The heat-pump buyer's real questions aren't answered.

Heat pump buyers want answers on efficiency, sizing, cold-climate performance, and total cost — not generic 'HVAC install' copy. If your landing page doesn't speak to what they're actually researching, you lose them to a contractor who does.

Generic HVAC keywords miss the heat-pump-specific searcher.

Someone searching 'heat pump installer' has very different intent than someone searching 'HVAC repair.' Lumping them in one campaign means your heat pump ads compete for budget against unrelated searches.

Cold-climate concerns aren't addressed in ad copy.

In northern markets, the #1 objection to heat pumps is 'do they work when it's freezing?' Ad copy that says 'works at -15°F' or 'cold-climate certified' converts dramatically better.

YOUR AD BUDGET $ $ $ $ $ 100% intended for leads 20-50% LEAKED

Your budget should fund leads — not waste.

How It Works

From Free Audit to
Booked Jobs in 4 Steps.

1AUDIT20 min, free 2BUILDWeek 1 3LAUNCHWeek 2 4OPTIMIZEWeekly forever
Built for Heat Pumps

Heat Pumps-Specific
Campaign Architecture.

BOOKED JOBS ADS PAGES TRACK WEEKLYOPS

Ads, pages, tracking, optimization — connected.

Heat-pump-specific campaign + keywords

Separate campaign from general HVAC. Keywords focused on heat pump terms, brands (Mitsubishi, Daikin, Trane XV), and high-intent searches ('heat pump installation cost,' 'best heat pump for cold climates').

Buyer-focused landing pages

Above the fold: efficiency ratings, financing options, and clear pricing ranges. Trust signals — licensed, certified installs, warranty-backed. If any local utility or manufacturer incentives apply in your area, we surface them factually so the page stays accurate.

Cold-climate messaging where applicable

In northern markets: 'Certified for -15°F operation.' 'Hyper Heat technology.' 'Backup heating included.' Addresses the cold-climate objection before customers ask it.

Educational content layer

Heat pump buyers research more than emergency HVAC customers. We build educational landing page content — COP, SEER2, sizing, brand comparisons. Pre-qualifies leads and improves close rate.

Seasonality note: Heat pump installation peaks in shoulder months (April-June, September-November) when homeowners replace before extreme weather. End-of-year replacement decisions and pre-winter urgency drive Q4 demand — we surge bids October-December.

What You'll See

Every Lead Traced.
Every Dollar Accounted For.

No more "trust the dashboard." See exactly which keyword brought which call — every Monday, in plain English.

LEAD DASHBOARD · LAST 30 DAYS CALLS 47 FORMS 23 AVG CPL $58 TOP CONVERTING KEYWORDS "emergency ac repair near me" 14 leads "24 hour plumber [city]" 11 leads "furnace not heating" 9 leads
Heat Pumps Services We Run

One Specialist Build
Per Service.

Air-Source Heat Pumps

Most common installation. Whole-home replacement of furnace+AC.

Ductless Mini-Splits

Multi-zone installs. Addition or retrofit applications.

Geothermal Heat Pumps

Premium specialty. $20K–$40K systems, with federal and state rebates up to $8,000 per household.

Cold-Climate Heat Pumps

Mitsubishi Hyper Heat, Trane XV, Daikin Fit. Northern markets.

Heat Pump Water Heaters

$3K-$5K standalone product. Often bundled with HVAC.

Hybrid Dual-Fuel Systems

Heat pump + furnace combo. Best of both efficiencies.

See where your heat-pump ads are leaking — free.

20-minute live screen-share. Real findings. No pitch.

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Common Questions

Heat Pumps Ad Questions,
Straight Answers.

If you already have a working website, we can usually get Google Ads and conversion tracking live within a few days. Starting from scratch, the Launch Kit ships your site plus ads in about 7 days.
Real growth. Heat pumps made up about 57% of new US space-heating installations in 2024 and outsold gas furnaces (Ember, 2025; IEA, 2025) — demand is climbing on electrification and federal rebates. It's the fastest-growing segment in residential HVAC. Plus electrification mandates in 6+ states are accelerating adoption.
Yes, strongly recommend. Heat pump buyers want different information than emergency HVAC customers — efficiency ratings, brand specs, cold-climate performance, payback period. Generic HVAC landing pages convert heat pump traffic far worse than a dedicated heat-pump page.
Yes. In northern markets we build campaigns and landing pages around cold-climate performance — the #1 buyer objection — with messaging like "certified for low-temperature operation" and "backup heating included." We separate cold-climate intent from general heat pump searches so the right buyers see the right page.
Heat pump campaigns are typically slower-converting than emergency HVAC because of the longer research cycle. Expect first leads in 5-10 days, but the real 'ready to buy' leads usually come 14-30 days in. Worth the wait — heat pump jobs run $12K-$30K.
Ready to Fix Your Ads?

Here's Exactly What Happens
When You Book Your Audit.

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You Fill Out This Form
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3
Live Screen-Share Audit
Live screen-share — we show you exactly where your money is leaking.
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4
You Walk Away With a Custom Plan
What to fix, what to build, what to expect.
Yours to keep whether you work with us or not.
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No contracts. No obligation. No credit card.
You own everything — we never lock you in.
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