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Google Ads for Heat Pump Installers

Google Ads for
Heat Pump Installers.

Big tickets. Slow decisions. Rebates that change the math.
$1,497 a month, Google and Meta together.
Google and Meta ads for US heat pump and mini-split installers.
No setup fee, no minimum term. Ad budget goes straight to Google or Meta.

We run ads for
Heat pumpsMini-splitsRebatesReplacementFinance
Cost per Lead

What a Heat Pump Lead Costs.

HVAC-wide averages, with the number of sources behind each.
Heat pumps sit inside our heating and cooling Google Ads plan.

What it costs
Google Ads
Local Services Ads
Cost per lead, HVAC-wide
$1348 sources
$616 sources
Cost per click, installs
$305 sources
—pay per lead
Where to start, a month
$2,00012 sources
Pay per leadno set budget

No heat‑pump-only cost per lead reaches five independent sources.
The count beside each figure is the number of published sources behind it. See the sources.

The Long Decision

Nobody Buys a Heat Pump
on the First Click.

Weeks of reading, three quotes, and a rebate form.

01

Rebates and Tax Credits

Half the searches are about money back. Incentives vary by location, date and program, so answer with what applies to the homeowner’s area.

02

Cold-Climate Doubts

"Do heat pumps work in winter?" is the objection. Put the answer on the page.

03

Three Quotes, Always

Retargeting matters here. The first click is rarely the booking.

04

Mini-Splits Are Different

Room-by-room jobs, faster decisions, smaller tickets. Separate campaign.

A heat pump unit outside a home
The Rebate Question

Answer the Rebate Question
Before the Rival Does.

Costs, rebates, running-cost comparison, finance.
The homeowner is doing homework. Be the page that finishes it.

The Price

$1,497 a Month, Heat Pump Work.

You pay Google and Meta for the clicks. You pay RevRigs to run it.

Ads Management

$1,497 a monthMonth to month. Your account stays yours.

Plan My Heat Pump Ads

Full plan details on the ads offer page.

What the Fee Covers

  • Search campaigns for install, swap and dual‑fuel questions
  • Local Services Ads where the badge decides the call
  • Meta ads (Facebook, Instagram) for rebate and financing messages
  • YouTube, Google Maps and your Business Profile are covered too
  • Leads that take months to decide still get counted
  • Call and form tracking, every quote request counted once
  • A monthly report in plain English
Two Buyers

How Heat Pump and Mini-Split Buyers Differ.

Mixed into one campaign, the cheaper job eats the budget.

What changes
Heat pump
Mini-split
The job
Heat pumpWhole-home system, big ticket
Mini-splitRoom by room, smaller ticket
Decision
Heat pumpWeeks of reading, three quotes
Mini-splitA faster decision
What the ad answers
Heat pumpRebates, running costs, winter
Mini-splitWhich rooms, what it costs
Campaign
Heat pumpIts own, with retargeting
Mini-splitIts own, kept separate
Best channel
Heat pumpLocal Services Ads for ready-to-book installs
Mini-splitSearch ads, about $30 a click

Install click price from 5 published sources, 2024⁠–⁠2026.

Where Heat Pump Jobs Come From

Where Heat Pump Shoppers Do Their Homework.

Where you show up
What it does best
What it costs
What it does bestCost, rebate and comparison searches
What it costsAbout $30 a click
Meta ads
What it does bestRetargeting the three-quote shopper
What it costsVaries by market
What it does bestReady-to-book installs
What it costsAbout $61 a lead
Website and landing page
What it does bestFinishes the homework, wins the quote
What it costs$997 once

Install click price from 5 published sources, 2024⁠–⁠2026.

What the Estimate Page Answers

Six Questions Before the Quote.

Answer these on the page, and the call is shorter.

  • What price range is realistic for this home?
  • What incentives apply, by location, date and program?
  • What does the monthly payment look like with financing?
  • What is the installation timeline?
  • How does it perform in a cold winter?
  • What warranty comes with the equipment and the install?

No Minimum Term, No Share Taken.

Big tickets take weeks to close.
Your fee stays the same all the way.

Client‑Owned Account

Years of quote history stay in your name.

One Flat Fee

Win a big install or a small repair, the fee stays $1,497.

No Setup Fee

7 in 13 agencies that show pricing bill a setup charge.

Direct Team Access

No account manager reading from notes.

Keep Reading

More for Heat Pump Installers.

Questions

Heat Pump Advertising FAQs

Still not sure?

Ask the team running it. No script, no waiting.

(848) 292-0070 Or send a few details →
No heat-pump-only figure reaches five independent published sources.
HVAC-wide, a Google Ads lead is about $134 and an install click about $30.
Cost, rebates, tax credits, running costs against gas, and whether they work in a cold winter. The page has to answer all five.
Because almost nobody books on the first visit. Three quotes is the norm, so the follow-up ad is what brings them back.
Yes. Different job, different ticket, faster decision. Mixed together, the cheaper job eats the budget.
$1,497 monthly, both platforms included. No setup charge, no term, no cut of the budget.
They suit ready-to-book installs.
Published averages put a heating and cooling Local Services lead at about $61.
Google decides who qualifies, and we handle the application.
One fixed price, no quote.
$997 for a website and landing page, or $697 for the website alone.
We design your homepage free first. It goes live 7 days after you approve the design.
No. The $1,497 a month is our fee.
Your ad budget is separate and goes straight to Google or Meta, on your own card.
Free Ad Plan

Get My Heat Pump Ad Plan.

Five details. We come back with what we would run.

Thanks. We'll be in touch today.

Free. No card. We reply the same day, US hours.

A RevRigs team member at his desk
Contact

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Straight to the people doing the work.

(848) 292-0070
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