Google Ads for
Electrical Contractors
Handyman directories grab up to 60% of your clicks. Our Google Ads route panel, EV, and generator jobs straight to you.
Benchmarks: PPC industry data 2024-2026. Results vary by market.
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Built for home services contractors —
HVAC, plumbing, electrical, roofing
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What's included in Google Ads for electrical contractors?
RevRigs runs Google Ads, Meta Ads, and Local Services Ads for electrical contractors, targeting high-value work like panel upgrades, generators, and EV charger installs. Electrical cost per lead typically runs about $52–$140 on Google Ads and $28–$50 on Local Services Ads. Management is $997/month, month-to-month, with full conversion tracking and account ownership.
Four Common Mistakes.
Fixable in Days.
Bidding on "electrician near me" floods you with $80 fixes.
That broad keyword pulls every screw-tightening request. Your $25/click goes to a $90 service call. Margin gone.
EV charger / panel upgrade campaigns mixed with general.
A $4K panel upgrade lead and a $150 outlet swap need different pages, copy, and bids. Mixed campaigns dilute both.
No retargeting on $5K+ shoppers.
Panel upgrades, generator installs, smart home wiring — buyers research 3-7 days. Without retargeting, you lose them to whoever shows up last.
Generic GBP categories miss commercial work.
If your GBP only says 'Electrician' you miss 'Electrical Contractor,' 'Commercial Electrician,' 'EV Charging Installer' — separate buyers.
Your budget should fund leads — not waste.
From Free Audit to
Booked Jobs in 4 Steps.
Electrical-Specific
Campaign Architecture.
Ads, pages, tracking, optimization — connected.
Service-specific ad groups
Panel upgrade, EV charger, generator install, smart home each get their own ad group with their own bid + landing page.
High-ticket retargeting
Meta retargeting catches $5K+ shoppers after they leave. Brings them back over the 3-7 day research window.
Commercial vs residential split
B2B leads need LinkedIn-aware copy and longer sales cycle pages. We split the campaigns and the messaging.
GBP category expansion
We add every relevant GBP category: Electrical Contractor, Commercial Electrician, EV Installer. Each unlocks new search visibility.
Seasonality note: Electrical leads spike during storm season (May-September) when power outages trigger generator interest, in fall when homeowners prep for winter outages, and after major weather events. EV charger installs are climbing fast as EV adoption rises — electrified vehicles were about 20% of new US car sales in 2024 (Ember, 2025).
Every Lead Traced.
Every Dollar Accounted For.
No more "trust the dashboard." See exactly which keyword brought which call — every Monday, in plain English.
One Specialist Build
Per Service.
Panel Upgrades
$2K-$5K residential panel work. Service-specific landing page.
EV Charger Install
Tesla, ChargePoint, level-2 chargers. Fast-growing segment.
Generator Install
Whole-home generators, $8K-$15K. Long sales cycle, big retargeting.
Smart Home Wiring
Nest, Ring, Lutron, structured wiring. High-margin upsells.
Commercial Electrical
Tenant fit-outs, retail, restaurant builds. B2B sales cycle.
Emergency Electrical
Power outages, sparking, no-power calls. 24/7 dispatch.
Electrical Ad Questions,
Straight Answers.
Here's Exactly What Happens
When You Book Your Audit.
Yours to keep whether you work with us or not.
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