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Google Ads for Electrical Contractors

Google Ads for
Electricians.

Panels, generators, EV chargers. That is where the margin is.
$1,497 a month, Google and Meta together.
Google Ads and Local Services Ads for US electricians and electrical contractors.
No setup fee, no minimum term. Ad budget goes straight to Google or Meta.

We run ads for
PanelsGeneratorsEV chargersRewiresService calls
Cost per Lead

What an Electrical Lead Costs.

Published averages, with source counts shown.
Electrical work sits beside the other trades we run ads for.

What it costs
Google Ads
Local Services Ads
Cost per lead
$1156 sources
$469 sources
Cost per click
$229 sources
—pay per lead
Where to start, a month
$1,6007 sources
Pay per leadno set budget

Bigger shops and big-city markets run $3,000 to $8,000 a month. 6 to 9 published sources, 2024–2026
The count beside each figure is the number of published sources behind it. See the sources.

Where the Money Is

Service Calls Keep the Lights On.
Upgrades Pay.

The budget should chase the panel jobs, not the light switches.

01

Panel Upgrades

Four figures a job. Some EV chargers and electrification projects need a panel-capacity assessment first.

02

Generators

Storm-driven and seasonal. Demand spikes when the power goes out.

03

EV Chargers

Growing fast, and the homeowner has already chosen the car.

04

Service Calls

Cheap, steady, and the way into the bigger job next year.

A contractor in a work van
When the Power Goes Out

Generator Searches Spike the Day of the Storm.

Budgets that react in hours, not weeks.

The Price

$1,497 a Month, Electrical Work.

You fund the ads directly with Google and Meta. Our fee is separate.

Ads Management

$1,497 a monthMonth to month. Your account stays yours.

Plan My Electrical Ads

Full plan details on the ads offer page.

What the Fee Covers

  • Search campaigns for panels, generators and EV chargers
  • Local Services Ads for same-day service calls
  • Meta ads (Facebook, Instagram) for generator season and whole-home work
  • YouTube, Google Maps and your Business Profile are covered too
  • Service calls kept apart from upgrade work, so margin stays visible
  • Call and form tracking, every quote counted once
  • A monthly report, plain and short
Four Jobs, Four Intakes

Which Electrical Jobs Pay for the Ads.

The form should sort these before the truck rolls.

Job
What drives demand
What the intake checks
Generator installation and repair
What drives demandStorms and outages, within hours
What the intake checksSized to the home, timeline upfront
Panel upgrades
What drives demandFour figures a job
What the intake checksCapacity and age, before a quote
EV chargers
What drives demandGrowing fast, car already chosen
What the intake checksPanel capacity, before the charger
Service calls
What drives demandCheap, steady, the way in
What the intake checksA specific fault, routed same-day

Search lead about $115 (6 sources), Local Services lead about $46 (9 sources), 2024⁠–⁠2026.

Where Electrical Jobs Come From

Where Panel and Generator Jobs Start.

Where you show up
What it does best
What it costs
What it does bestService calls, pay per lead
What it costsAbout $46 a lead
What it does bestPanels, generators, EV chargers
What it costsAbout $115 a lead
Google Business Profile
What it does bestThe map pack, free to list
What it costsTime, not money
Meta ads
What it does bestGenerator offers before storm season
What it costsVaries by market

From 6 to 9 published sources, 2024⁠–⁠2026.

Lead Routing

Four Jobs, Four Different Intakes.

The form should sort these before the truck rolls.

  • Service call: a specific fault, routed same-day where the crew allows
  • Panel assessment: capacity and age checked before any quote is given
  • Generator quote: sized to the home, with install timeline discussed upfront
  • EV-charger assessment: panel capacity confirmed before the charger is quoted

No Minimum Term, Nothing Skimmed.

Generator demand arrives with the storm.
Your fee does not move with it.

Client‑Owned Account

Panel and generator campaigns stay in your name.

One Flat Fee

A storm week can triple spend. Our fee stays $1,497.

No Setup Fee

Seven of thirteen published price lists carry one.

Direct Team Access

The people in the account, every time.

Keep Reading

More for Electrical Contractors.

Questions

Electrical Advertising FAQs

Still not sure?

Ask the team running it. No script, no waiting.

(848) 292-0070 Or send a few details →
About $115 on Google Ads across six published sources, and about $46 on Local Services Ads across nine.
About $22 across nine sources. Most of those are agency estimates. The largest measured benchmark puts it nearer $12, so budget between the two.
Panel upgrades, generators and EV chargers carry the margin. Service calls are cheap to win and lead to the bigger work later.
Yes, with storms and outages. Budgets have to move within hours, which is the main reason to have someone watching the account.
Published starting budgets sit around $1,600 a month across seven sources. Bigger shops in busy metros run $3,000 to $8,000.
$1,497 monthly for Google and Meta together. No setup fee, month to month, no share of spend.
Most should run them beside search ads. Local Services suits service calls; search ads carry panel upgrades, generators and EV chargers.
Google decides who qualifies.
One fixed price, no quote.
$997 for a website and landing page, or $697 for the website alone.
We design your homepage free first. It goes live 7 days after you approve the design.
No. The $1,497 a month is our fee.
Your ad budget is separate and goes straight to Google or Meta, on your own card.
Free Ad Plan

Get My Electrical Ad Plan.

Five details. We come back with what we would run.

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