Service · Conversion Tracking Setup

If You Can't See Which Ad
Brought the Customer — You're Guessing.

Full tracking stack — GTM, GA4, Google Ads, Meta Pixel, Conversions API, call tracking. Every lead traced to its source. Built right, once.

Google Ads Certified. For HVAC, plumbing, electrical, and roofing contractors.

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No contracts

You own everything

Transparent reporting

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You’ll pick your call time on the next page.

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Your Trade

Monthly Ad Budget

🔒 Free. No obligation. No credit card required.

Built for home services contractors —
HVAC, plumbing, electrical, roofing

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Quick Answer

What is conversion tracking and why does it matter?

Conversion tracking ties every call and form to the exact ad and keyword that produced it, so contractors know which ads make money. RevRigs sets up Google Ads and GA4 tracking, Enhanced Conversions, and Meta tracking — recovering 5–15% of attribution most accounts lose to iOS and cookie restrictions.

How Tracking Works

The Mechanic in
One Picture.

Every call and form mapped to the keyword that brought it.

What's Included

Inside Our Tracking Service.

Google Tag Manager setup

GTM container installed and configured. Centralized tag management — all your tracking pixels and conversions fire from one source. Future changes don't require dev work.

GA4 with enhanced events

GA4 property configured properly (most installations are broken). Custom events for phone clicks, form starts, form submits, scroll depth, video plays. Real engagement data, not just pageviews.

Google Ads conversion tracking

Phone calls (click-to-call tracked), form submissions, key page views — each set up as a discrete Google Ads conversion. Enhanced Conversions enabled (recovers 5-15% of lost attribution from iOS/cookie restrictions).

Meta Pixel + Conversions API

Pixel installed via GTM. Conversions API (CAPI) set up server-side via Stape or direct. Event matching for higher attribution accuracy on Meta. Survives iOS 14+ tracking restrictions.

Call tracking integration

CallRail, CallTrackingMetrics, or built-in Google Forwarding Numbers. Every call recorded back to keyword, ad, and landing page. Optional call recording with consent.

Documentation + handoff

Full documentation of what's tracking what. Tag map, conversion definitions, event reference. If you ever switch providers, the next agency can pick up where we left off.

Full conversion tracking is built into the Contractor Launch Kit — GTM, GA4, Google Ads conversions, Meta Pixel, and call tracking, all installed and documented. You own all the data. See what’s included and what it costs on the Launch Kit page.
View the Launch Kit & Pricing →

Who It's For

Built for Contractors Who…

Run Google Ads or Meta Ads but can't tell which ads bring customers.
See lots of clicks but don't know what's converting.
Want to make data-driven decisions instead of gut-feel ad spending.
Have an old, broken tracking setup that nobody can untangle.
Are starting fresh and want tracking done right from day one.

How It Works

From First Call
to Live Ads.

Audit Current Setup

We review your existing tracking — GTM, GA4, Google Ads conversions, Meta Pixel. Identify what's working, what's broken, and what's missing. You get a written audit report.

Plan & Architecture

Document the conversions that matter for your business (calls, forms, specific page views). Map each to the right tracking source. Design the event taxonomy before we build anything.

Implementation

Install or fix GTM container. Configure GA4 events. Set up Google Ads conversions with Enhanced Conversions. Install Meta Pixel + CAPI. Integrate call tracking. Test everything end-to-end.

Verification & Documentation

Test every conversion path. Verify data flowing to all platforms. Document the entire setup so it's portable and maintainable. Hand off to you (or your team).

Want to see exactly where your ads are leaking?

20 minutes. No cost. No catch. We open your account live and show you.

Book Your Free Audit

Common Questions

Tracking Questions,
Answered.

How do I know if my tracking is broken?+

Common signs: your Google Ads dashboard shows zero or weird conversion numbers, your GA4 traffic numbers don't match Google Ads click numbers, you can't tell which keywords drive calls, your Meta Pixel hasn't fired in months. The free audit will diagnose specifically what's wrong.

Will this work with my existing CRM?+

Yes. We integrate with ServiceTitan, Housecall Pro, Jobber, HubSpot, Salesforce, and most other CRMs via Zapier or direct API. Every lead flows from ad click → form/call → CRM with source data attached.

What's Enhanced Conversions and why does it matter?+

Google's tool to recover attribution lost to iOS 14+ tracking restrictions and cookie deprecation. Hashes customer data (email, phone) server-side so Google can match conversions to ad clicks even when cookies fail. Typically recovers 5-15% of attribution most accounts lose. Free, but most contractors haven't enabled it.

How long does setup take?+

Full tracking setup typically takes 5-10 business days. Depends on how broken your existing setup is and how many conversions/integrations are needed. Most clients are fully tracked within 2 weeks.

Ready to Fix Your Ads?

Here's Exactly What Happens
When You Book Your Audit.

You Fill Out This Form

Name, phone, trade — done in 30 seconds.

⏱ 30 seconds

Reserve Your Call Time

Pick the day and time that works for you. We'll call your phone exactly when you choose.

⏱ Takes 20 seconds

Live Screen-Share Audit

Live screen-share — we show you exactly where your money is leaking.

⏱ 20-minute call

You Walk Away With a Custom Plan

What to fix, what to build, what to expect.
Yours to keep whether you work with us or not.

✅ Yours to keep — free

No contracts. No obligation. No credit card.

You own everything — we never lock you in.

Book Your Free Audit Call

Takes 30 seconds.
You'll pick your call time on the next page.