Service · Meta Ads Management

Facebook + Instagram Ads
That Bring Back Visitors Who Left.

Retargeting, lookalikes, and lead-form campaigns built for high-ticket trades. We complement Google Ads — we don't replace them.

Google Ads Certified. For HVAC, plumbing, electrical, and roofing contractors.
See the Launch Kit
No contracts
You own everything
Transparent reporting
Get Your Free Ad Audit
Takes 15 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
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Built for home services contractors —
HVAC, plumbing, electrical, roofing

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Quick Answer

What does RevRigs Meta Ads management include?

RevRigs runs Facebook and Instagram ads for contractors, including retargeting and Conversions API setup that survives iOS tracking limits. Management is $997/month, month-to-month, with ad budget paid separately to Meta. Retargeting needs about $500/month minimum; cold prospecting works best above $3,000/month. You own your ad account and data.

How Meta Ads Works

The Mechanic in
One Picture.

1,000 people search 120 click your ad 18 call you 9 jobs booked

Funnel math: traffic in, booked jobs out.

What's Included

Inside Our Meta Ads Service.

Full Meta Pixel + Conversions API setup

Server-side tracking via Meta CAPI ensures conversion data survives iOS 14+ tracking restrictions. Pixel + CAPI dual setup. Event matching for higher attribution accuracy.

Retargeting campaigns first

90%+ of homeowners leave your website without converting. We bring them back. Custom audiences from website visitors, video viewers, and form-abandoners — the highest-converting Meta audience for home services.

Lookalike audiences from your buyers

Upload your customer list (anonymized). Meta finds people who look like your best customers. Typically delivers 2-4x lower cost per lead than cold targeting.

Trade-specific creative strategy

Static carousels, short-form video, and lead-form ads tuned for your trade. Before/after photos, install timelapses, customer review screenshots. No stock photos.

Lead form campaigns

Native Meta lead forms for low-friction capture. Pre-filled with user data. Connected via Zapier or direct integration to your CRM. Higher form fill rates than landing pages on mobile.

Weekly creative refresh

Meta ads fatigue fast. We rotate creative every 7-14 days based on frequency and CPM data. Keep CPCs low and click-through rates strong.

Meta Ads management is part of the Contractor Launch Kit — layered on top of your Google Ads with full tracking and retargeting. See what’s included and what it costs on the Launch Kit page.
View the Launch Kit & Pricing →
Who It's For

Built for Contractors Who…

  • Already run Google Ads and want to layer retargeting on top.
  • Sell high-ticket services ($3K+) where multiple touchpoints help conversion.
  • Have at least 50+ existing customers (for lookalike audience seeding).
  • Are willing to provide photos and video clips from real jobs — no stock content.
  • Want a complementary channel, not a Google Ads replacement.
How It Works

From First Call
to Live Ads.

01

Pixel + CAPI Setup

First week is tracking infrastructure. Meta Pixel installed via GTM, Conversions API set up server-side (via Stape or direct), event mapping configured. Without solid tracking, Meta Ads waste budget.

02

Audience Build

Customer list upload for lookalikes. Website retargeting pools defined. Engagement audiences from your Instagram/Facebook pages. Lead-form audiences for follow-up sequences.

03

Creative Production

We collect your photos, videos, and customer reviews. Build static carousels and short-form video (15-30s). Multi-format ad sets so Meta can pick the best performer per placement.

04

Launch & Optimize

Start with retargeting (warmest audience). Layer in lookalikes (second week). Cold prospecting only after the warm audiences are profitable. Weekly creative rotation and audience expansion.

Want to see exactly where your ads are leaking?

20 minutes. No cost. No catch. We open your account live and show you.

Book Your Free Audit
Common Questions

Meta Ads Questions,
Answered.

Retargeting works almost universally — bringing back website visitors who didn't convert is one of the highest-ROI things you can do. Cold prospecting on Meta is hit-or-miss for home services. We start with retargeting and only scale to cold if it's profitable in your specific market.
Three things. First, proper Conversions API setup that survives iOS tracking restrictions — most DIY Meta accounts run pixel-only and lose 30-50% of attribution. Second, audience structure built specifically for high-ticket service businesses. Third, weekly creative rotation to fight ad fatigue before it spikes your CPMs.
No — different searcher intent. Google Ads catches people actively searching. Meta Ads catches people who already engaged with your business but haven't converted yet, or look like your best customers. They stack, they don't compete.
Minimum useful spend is $500/month for retargeting alone. To layer in lookalikes meaningfully, $1,500/month. Cold prospecting needs $3,000+ to gather enough data. We'll recommend a starting budget based on your goals during the audit.
Ready to Fix Your Ads?

Here's Exactly What Happens
When You Book Your Audit.

1
You Fill Out This Form
Name, phone, trade — done in 30 seconds.
⏱ 30 seconds
2
Reserve Your Call Time
Pick the day and time that works for you. We'll call your phone exactly when you choose.
⏱ Takes 20 seconds
3
Live Screen-Share Audit
Live screen-share — we show you exactly where your money is leaking.
⏱ 20-minute call
4
You Walk Away With a Custom Plan
What to fix, what to build, what to expect.
Yours to keep whether you work with us or not.
✅ Yours to keep — free
No contracts. No obligation. No credit card.
You own everything — we never lock you in.
Book Your Free Audit Call
Takes 30 seconds.
You'll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
✅

You're In!

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