Google Ads for
Furnace & Heating Repair
Furnace dies on a 30-degree night; they search at 6am. Our Google Ads with cold-event bidding make sure you answer.
Benchmarks: PPC industry data 2024-2026. Results vary by market.
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Built for home services contractors —
HVAC, plumbing, electrical, roofing
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What's included in Google Ads for furnace & heating contractors?
RevRigs runs Google and Local Services Ads for furnace and heating contractors, with seasonal bidding that scales up when temperatures drop and emergency 'no heat' demand spikes. Furnace cost per lead typically runs about $55–$130. Management is $997/month, month-to-month, with full call tracking and account ownership.
Four Common Mistakes.
Fixable in Days.
Cold-snap bid surges aren't pre-programmed.
When temperatures drop below freezing, furnace search volume spikes sharply within 24 hours. Manual bid adjustments are too slow. Pre-configured cold-event triggers capture the surge while competitors are still reacting.
'Furnace repair' is too broad and expensive.
Bidding on generic 'furnace repair' competes with everyone. Intent modifiers ('not igniting,' 'no heat,' 'pilot light won't stay on') convert much better at lower CPC because they signal real, urgent intent.
Off-season furnace campaigns die — leaving installs on the table.
Furnace installations happen May-October when homeowners replace before winter. Most furnace campaigns shut down in summer entirely. We keep installation-focused campaigns running year-round.
Carbon monoxide and safety angle isn't used.
Furnaces have a safety dimension competitors don't lean into. 'CO certified.' 'Annual safety inspection included.' 'Cracked heat exchanger detection.' These convert better than generic 'fast service' messaging.
Your budget should fund leads — not waste.
From Free Audit to
Booked Jobs in 4 Steps.
Furnace & Heating-Specific
Campaign Architecture.
Ads, pages, tracking, optimization — connected.
Cold-event bid response
When forecasted overnight low drops below your threshold (typically 25-30°F depending on region), bids surge automatically. When wind chills hit emergency levels, ad copy shifts to 'no heat emergency' messaging.
Symptom-based keyword targeting
Beyond generic 'furnace repair,' we bid on specific failure symptoms — 'furnace won't turn on,' 'pilot light out,' 'furnace blowing cold air.' Higher intent, lower CPC.
Year-round dual-track campaigns
Winter: emergency repair focus. Summer: install/replacement focus tied to pre-winter prep. October pivot: 'Don't wait for the first cold snap — replace now.' Spring pivot: 'Spring service tune-up.'
Safety-forward ad copy
Carbon monoxide testing, heat exchanger inspection, NATE-certified technicians. Builds trust faster than generic 'professional service' language. Higher conversion on premium furnace replacement leads.
Seasonality note: Furnace demand peaks November-February with massive spikes during cold snaps. Pre-season tune-ups peak September-October. Spring/summer focuses on replacement installs before next winter — keep campaigns running year-round.
Every Lead Traced.
Every Dollar Accounted For.
No more "trust the dashboard." See exactly which keyword brought which call — every Monday, in plain English.
One Specialist Build
Per Service.
Emergency Furnace Repair
No heat, won't ignite, safety lockout. Winter peak.
Furnace Replacement
Full system swap. $3K-$7K. Pre-winter and emergency.
Heat Exchanger Inspection
Safety service. Cross-sell to repair customers.
Boiler Repair & Replacement
Hydronic systems. Older homes, premium markets.
Ductwork Repair
Leaky ducts waste a meaningful share of heating efficiency. Add-on service.
Tune-Up & Maintenance
Pre-season service. Lower CPL, recurring relationship.
Furnace & Heating Ad Questions,
Straight Answers.
Here's Exactly What Happens
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Yours to keep whether you work with us or not.
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