🔧 Full System Replacement
AC + Furnace Install
Monthly Ad Spend$3K – $7K
Leads Per Month22 – 52
Cost Per Lead$95 – $132
Job Value Per Install$5K – $15K+
HVAC Installation. HVAC Google Ads.
Your Install Ads Are Booking
Repair Jobs.
Separate campaigns for installers. $132 CPL, not $275.
Google Ads Certified. Years of client-facing work at Google, Microsoft, and AmEx.
$132
Avg Cost Per Lead
Day 1
Ads Go Live
$210
What Most Installers Pay
Based on 2026 HVAC install benchmark data. Individual results vary by market.
We’ll show you exactly where your ad money is going — free, no pressure.
No long-term contracts
First leads in days, not months
You own everything
Find Out Why Your HVAC
Install Ads Aren't Booking
Install Ads Aren't Booking
Takes 15 seconds.
You’ll pick your call time on the next page.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
🔧
🔨
⚡
Built for HVAC installers,
replacement contractors, and high-ticket jobs
✅
You’re In!
Redirecting you to pick your call time...
Hear It From the Founder
Here’s Why Your Ads Aren’t Working.
Here’s Why Your Ads Aren’t Working.
And What To Do About It.
2 minutes. Watch before you spend another dollar on Google Ads.
Where's Your Money Going?
You're Paying for Install Clicks.
You're Paying for Install Clicks.
Booking Repair Tire-Kickers.
Install ads are booking $89 repair jobs, not $8K replacements. Here's why.
What Every Contractor Should Know
$210
What Most HVAC Installers
Pay Per Lead on Google
Pay Per Lead on Google
Industry data 2026 — installation keywords peak $45+/click
$8,200
Average Install Job Value
— Why CPC Can Be High
— Why CPC Can Be High
AHRI 2026 — full system replacement average
35%
Your "Install" Budget Wasted
On Repair Searchers
On Repair Searchers
Without keyword segmentation, install ads show on repair searches
Install clicks cost 2-3× repair clicks. You shouldn't pay install prices for repair jobs.
What’s your monthly ad spend?
Your Monthly Ad Budget
100% remaining
Watch the leaks below...
01
💸 "Install" Clicks Going To
Homeowners Wanting Repairs
Homeowners Wanting Repairs
People searching "AC install cost" just to compare against their $400 repair quote are clicking your ads — and you're paying $45+ per click for someone who never wanted a new system.
Intent-based keyword structure separates "replace" and "new system" searches from "install cost" curiosity clicks.
02
👻 Install Seekers Land on a
Generic Service Page
Generic Service Page
A homeowner searches "HVAC system replacement" — ready to spend $10K — clicks your ad and lands on a page listing 15 services. No financing info, no brand comparison, no clear next step. They leave to a competitor with a better page.
Dedicated install landing page: financing options, brand comparison, sizing guide, and one CTA — "Free In-Home Estimate."
03
📊 You Can't Attribute the
$12K Install to an Ad
$12K Install to an Ad
A homeowner clicks your ad, browses for days, then calls 2 weeks later after comparing 3 companies. Without proper tracking, Google never learns that keyword drove your biggest sale — so it never optimizes for it.
Enhanced conversions + offline conversion tracking tie closed install jobs back to the original ad click — even weeks later.
75% wasted
Left from your budget
This is where most contractors’ ad money goes.
Ready to plug the leaks?
Ready to plug the leaks?
Sound Familiar?
Here’s Why Your Last Agency
Here’s Why Your Last Agency
Cost You Jobs.
You didn’t fail at Google Ads. Your agency failed you.
These five things happen to contractors every single day.
👆 Tap each one you’ve experienced
People who’d never hire you were spending your ad budget.
Someone searched ‘how to fix my own furnace’ — your ad showed up, they tapped it, you paid. Someone typed ‘car AC repair’ looking for an auto mechanic — you paid. ‘HVAC technician salary,’ ‘free HVAC estimate,’ ‘DIY AC recharge’ — all people who’d never hire a contractor, all charged to your account. No one was watching. Just your money disappearing.
They locked you into a 12-month contract — then stopped picking up the phone.
The first month had meetings, promises, a nice dashboard. By month three, you couldn’t get a callback. But you were still paying — because you signed.
They owned your ad account. When you left, all your data went with them.
Every keyword that worked, every campaign you paid to build, every phone number tied to your ads — gone. You had to start over from zero with the next agency.
A homeowner who needed you ended up calling your competitor instead.
Someone’s furnace broke at 9pm. They searched for help, saw your ad, and tapped it. But instead of a page about furnace repair with your phone number front and center, they landed on your general homepage. No mention of furnaces. They hit the back button and called the next company. You paid — your competitor got the job.
Customers called at 2am. Your shop was closed. You still paid — and your competitor got the job.
Your ads were running at midnight, weekends, holidays. Real homeowners with real emergencies saw your ad and called. Nobody picked up. The company down the road that had someone answering? They booked the job you paid to generate.
They never touched your Google Business Profile — and it’s quietly killing your ad performance.
Since 2024, Google requires a verified Business Profile to run Local Services Ads. Your GBP reviews directly control your ranking. If your profile has mismatched info or few reviews, your ads get pushed below competitors — even if you’re spending more.
0/6
Tap any that happened to you.
That’s not Google Ads failing. That’s bad management.
Here’s what we do differently.
The Complete System
How We Turn Searches
How We Turn Searches
Into Booked Jobs
We build the whole system — from the search
to the booked job.
If your ads aren’t built like this,
you’re losing jobs to competitors who are.
Search
Click
Page
Track
Follow Up
Booked
Step 1 — We Show Your Ads to Real Buyers Only
No More Paying for People
Who’ll Never Hire You
"Emergency AC repair near me" at 9pm on a Tuesday — that’s a homeowner who needs you right now. "How to fix my own AC DIY" — that person will never call you. We make sure you only pay for the first kind.
Step 2 — They Land on a Page That Makes Them Call
Not Your Homepage.
A Page Built to Get the Phone Ringing.
Someone searches "AC repair near me" — they should land on a page about AC repair with your number right at the top and one thing to do: call you. Not a homepage with 12 menu options.
Step 3 — You’ll Know Which Ad Brought Every Call
That $6,000 Install Job?
You’ll Know Exactly Which Ad Made It Happen.
Every phone call and every form is tracked back to the exact ad that brought it in. So you know what’s making money — and what’s wasting it.
Step 4 — The Ones Who Didn’t Call? They’ll See You Again.
Your Name Follows Them on Facebook and Instagram
Until They’re Ready
Someone looked at your page but didn’t call? Maybe they got busy. Maybe they’re comparing prices. Either way — they’ll keep seeing your business everywhere they go online until they pick up the phone.
Step 5 — We Improve Your Ads Every Single Week
Not "Set It and Forget It."
We’re In Your Account Every Week.
We check which searches are wasting money, block them. We find what’s bringing in jobs, and put more budget there. Summer busy? We push AC. Winter slow? We pivot to heating and tune-ups.
"AC Repair Near Me"
→
Your Ad
→
AC Repair Page
→
Phone Call
→
Booked Job
What to Expect
Real Numbers.
Real Numbers.
Honest Projections.
*Based on 2026 HVAC industry benchmarks — individual outcomes vary by service, budget, and market
What Your Ads Could Deliver
Based on 2026 HVAC benchmark data (SearchLight, PPC Chief, VibeAds). Results vary by location, competition, and budget.
♻️ Heat Pump Installation
Federal Tax Credit Buyers
Monthly Ad Spend$2.5K – $6K
Leads Per Month21 – 51
Cost Per Lead$85 – $118
Job Value Per Install$4K – $12K+
⚡ High-Efficiency Upgrade
SEER2 / Premium Systems
Monthly Ad Spend$2K – $5K
Leads Per Month15 – 35
Cost Per Lead$115 – $165
Job Value Per Install$8K – $18K
🏢 Commercial HVAC Install
Light Commercial / Rooftop
Monthly Ad Spend$3K – $8K
Leads Per Month10 – 25
Cost Per Lead$165 – $275
Job Value Per Install$15K – $60K
Why RevRigs
Sound Like Your
Sound Like Your
Last Agency?
Here’s How We’re Different.
Typical Agency
RevRigs
Focus
Clicks and reports — not booked jobs
Booked jobs and money in your pocket
Where Clicks Go
Sends "furnace repair" clicks to your homepage
One page per service — built to get the call
Reporting
Reports clicks — can’t tell which ad booked a job
Every call tied to the exact ad that brought it in
Contracts
6–12 month lockup — paid whether they perform or not
Month-to-month. Stay only if we’re booking you jobs.
Who Owns What
They own the account — you lose everything if you leave
You own everything. Full access. Always.
Seasonality
Same flat budget January through July — feast or famine
Budget shifts with demand — maintenance in spring, repairs in summer
Follow-Up
Someone visits your site, doesn’t call — gone forever
They keep seeing your name on Facebook & Instagram until they call
Sound familiar?
The problem was never Google Ads. It was how they were set up.
Google
Microsoft
American Express
Google Ads Certified
Founded by a Google Ads Certified specialist with years of client-facing work at Google, Microsoft, and AmEx.
Common Questions
Straight Answers For
Straight Answers For
Contractors.
How much does a lead from Google Ads cost for HVAC installation?
Install leads cost more than repair — keywords are more competitive. Installers pay $132/lead with proper campaigns vs $210 on generic "HVAC" keywords. Payoff: average install job is $6,500–$12,000, so at $132 CPL you're in great territory closing 1 in 5.
I've been burned by agencies that promised install leads. Why is this different?
Most agencies run one campaign for repair and install — same keywords, same landing page. So install prices book repair jobs. We build separate campaigns per service intent with dedicated landing pages. Install budget goes to install buyers. Month-to-month, you own everything.
How fast will I get install leads?
Ads live day one. First inquiries usually within 3–7 days. But install sales cycles are longer than repair — most homeowners take 2–4 weeks to decide on a $8K+ purchase. Expect real booked installs within 3–6 weeks of launch, accelerating as Google learns which searches convert.
How much ad spend do HVAC installers need?
Most HVAC installers spend $3,000–$7,000 per month. At $132 CPL, that's 22–52 leads. With industry close rates of 20–30% on install, that's 4–15 booked jobs — at $6K–$12K average, that's $24K–$180K in install revenue from a $3K–$7K spend.
Should I also run Local Services Ads for install jobs?
LSAs work better for repair than install. Install buyers research longer — they want website, financing, reviews before calling. Regular Google Ads with strong landing pages convert install better. We run LSAs alongside for repair leads + regular ads to your install landing page.
How do you handle seasonality for HVAC installation?
Peak replacement seasons are late spring (March–May) and early fall (Sept–Nov), when homeowners plan before summer/winter. We scale your budget up during these windows and pivot to "system failure replacement" ads during July and January when breakdowns spike. Smart seasonal bidding saves 30–40% vs. flat year-round spend.
If I cancel, do I lose everything?
No. Your Google Ads account, landing page, call tracking, CRM connection — all yours forever. We set everything up in your name. Cancel any time after month 1 with no penalty. Everything keeps running in your ownership.
What does RevRigs cost for an HVAC installer?
Management: $1,500–$4,000/month + ad spend. Exact numbers on the audit call.
Can you track which ads drive actual install sales, not just leads?
Yes — this is key for install campaigns. We use enhanced conversions and offline conversion import to tie closed install jobs back to the original keyword. Google learns which searches drive real revenue (not just form fills) and optimizes accordingly. This typically cuts CPL 20–35% within 60 days.
Ready to Book More Jobs?
Here’s Exactly What Happens
Here’s Exactly What Happens
When You Book Your Audit.
Before you fill anything out
— here’s the full process, start to finish.
1
You Fill Out This Form
Name, phone, service type — done in 30 seconds.
⏱ 30 seconds
2
Reserve Your Call Time
Pick the day and time that works for you. We’ll call your phone exactly when you choose.
⏱ Takes 20 seconds
3
Live Screen-Share Audit
We show you exactly where your ad budget is leaking — live, in your account.
⏱ 20-minute call
4
You Walk Away With a Custom Plan
What to fix, what to build, how many jobs to expect.
Yours to keep whether you work with us or not.
Yours to keep whether you work with us or not.
✅ Yours to keep — free
No contracts. No obligation. No credit card.
You own everything — we never lock you in.
Let’s Get Your Phone Ringing
Takes 30 seconds.
You’ll pick your call time on the next page.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
✅
You’re In!
Redirecting you to pick your call time...