Furnace & Heating. HVAC Google Ads.

When It Gets Cold,
Your Phone Should Ring First.

Winter-optimized HVAC campaigns. $94 CPL, not $158.

Google Ads Certified. Years of client-facing work at Google, Microsoft, and AmEx.
$94
Avg Cost Per Lead
Day 1
Ads Go Live
$158
What Most Heating Cos. Pay

Based on SearchLight 2026 furnace repair data. Individual results vary by market.

Book a Free Audit Call See How It Works

We’ll show you exactly where your ad money is going — free, no pressure.

No long-term contracts
First leads in days, not months
You own everything
Find Out Why Your Furnace
Ads Aren't Ringing
Takes 15 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
🔧
🔨
⚡

Built for furnace repair,
heating systems, and winter emergencies

✅

You’re In!

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Hear It From the Founder

Here’s Why Your Ads Aren’t Working.
And What To Do About It.

2 minutes. Watch before you spend another dollar on Google Ads.

Why Your Google Ads Don't Work — video thumbnail
Book a Free Audit
Where's Your Money Going?

You're Paying More Every Winter.
Missing Every Third Emergency Call.

Last winter, 69% of furnace repair companies paid more per lead than the prior year.
Most don't know why. Here's what's happening to your budget in the cold.

What Every Contractor Should Know
$158
What Most Furnace Companies
Pay Per Lead on Google
Industry data 2026 — winter heating CPCs
$38
Average "No Heat" Emergency
Click Cost in January
Seasonal CPC data — heating emergencies spike 50%+
10%+
Costs Rising Every Winter
Season
SearchLight 2026 — heating ad costs up YoY in US markets

Every winter it costs more to show up. Without a real plan, you're paying more for fewer emergency calls.

What’s your monthly ad spend?
Your Monthly Ad Budget
100% remaining
Watch the leaks below...
01
💸 DIY Searchers Clicking
Your Furnace Ads

People searching "how to relight furnace pilot" and "furnace reset button" are clicking your ads — and you're paying $15–$38 per click for someone who will fix it themselves.

Negative keywords block DIY searchers, price shoppers, and tutorial seekers — so you only pay for real emergency calls.
02
👻 "No Heat Emergency"
Click Lands on Your Homepage

A family with no heat in 18° weather searches "no heat emergency near me", clicks your ad — and lands on your homepage with a menu and slideshow. They leave in 3 seconds to the next ad. You still pay.

Dedicated "no heat emergency" landing page: phone number above the fold, "call now" every 200px, 2-hour response guarantee front and center.
03
📊 Your Phone Is Ringing —
But You Can't Tell Why

85% of furnace repair leads come over the phone — but without call tracking, you can't name which keyword booked your last no-heat emergency call. You're spending blind every winter.

Every call tied to the exact ad, keyword, and campaign — so you know what works before the next cold snap.
⚠️
75% wasted
Left from your budget
This is where most contractors’ ad money goes.
Ready to plug the leaks?
I Want to Fix This
Sound Familiar?

Here’s Why Your Last Agency
Cost You Jobs.

You didn’t fail at Google Ads. Your agency failed you.
These five things happen to contractors every single day.

👆 Tap each one you’ve experienced
People who’d never hire you were spending your ad budget.
Someone searched ‘how to fix my own furnace’ — your ad showed up, they tapped it, you paid. Someone typed ‘car AC repair’ looking for an auto mechanic — you paid. ‘HVAC technician salary,’ ‘free HVAC estimate,’ ‘DIY AC recharge’ — all people who’d never hire a contractor, all charged to your account. No one was watching. Just your money disappearing.
They locked you into a 12-month contract — then stopped picking up the phone.
The first month had meetings, promises, a nice dashboard. By month three, you couldn’t get a callback. But you were still paying — because you signed.
They owned your ad account. When you left, all your data went with them.
Every keyword that worked, every campaign you paid to build, every phone number tied to your ads — gone. You had to start over from zero with the next agency.
A homeowner who needed you ended up calling your competitor instead.
Someone’s furnace broke at 9pm. They searched for help, saw your ad, and tapped it. But instead of a page about furnace repair with your phone number front and center, they landed on your general homepage. No mention of furnaces. They hit the back button and called the next company. You paid — your competitor got the job.
Customers called at 2am. Your shop was closed. You still paid — and your competitor got the job.
Your ads were running at midnight, weekends, holidays. Real homeowners with real emergencies saw your ad and called. Nobody picked up. The company down the road that had someone answering? They booked the job you paid to generate.
They never touched your Google Business Profile — and it’s quietly killing your ad performance.
Since 2024, Google requires a verified Business Profile to run Local Services Ads. Your GBP reviews directly control your ranking. If your profile has mismatched info or few reviews, your ads get pushed below competitors — even if you’re spending more.
0/6 Tap any that happened to you.

That’s not Google Ads failing. That’s bad management.
Here’s what we do differently.

See How It Works
The Complete System

How We Turn Searches
Into Booked Jobs

We build the whole system — from the search
to the booked job.

If your ads aren’t built like this,
you’re losing jobs to competitors who are.

Search
Click
Page
Track
Follow Up
Booked
Step 1 — We Show Your Ads to Real Buyers Only

No More Paying for People
Who’ll Never Hire You

"Emergency AC repair near me" at 9pm on a Tuesday — that’s a homeowner who needs you right now. "How to fix my own AC DIY" — that person will never call you. We make sure you only pay for the first kind.

Separate Campaigns Per Service DIY & Junk Searches Blocked Budget Shifts With Seasons
Step 2 — They Land on a Page That Makes Them Call

Not Your Homepage.
A Page Built to Get the Phone Ringing.

Someone searches "AC repair near me" — they should land on a page about AC repair with your number right at the top and one thing to do: call you. Not a homepage with 12 menu options.

One Page Per Service Phone Number Front & Center Works Great on Phones
Step 3 — You’ll Know Which Ad Brought Every Call

That $6,000 Install Job?
You’ll Know Exactly Which Ad Made It Happen.

Every phone call and every form is tracked back to the exact ad that brought it in. So you know what’s making money — and what’s wasting it.

Every Call Tracked See What’s Working Kill What’s Not
Step 4 — The Ones Who Didn’t Call? They’ll See You Again.

Your Name Follows Them on Facebook and Instagram
Until They’re Ready

Someone looked at your page but didn’t call? Maybe they got busy. Maybe they’re comparing prices. Either way — they’ll keep seeing your business everywhere they go online until they pick up the phone.

Show Up on Facebook & Instagram Stay Top of Mind Seasonal Reminders
Step 5 — We Improve Your Ads Every Single Week

Not "Set It and Forget It."
We’re In Your Account Every Week.

We check which searches are wasting money, block them. We find what’s bringing in jobs, and put more budget there. Summer busy? We push AC. Winter slow? We pivot to heating and tune-ups.

Weekly Cleanup Budget Moves With Demand Lower Your Cost Per Call GBP Health Checks
"AC Repair Near Me" → Your Ad → AC Repair Page → Phone Call → Booked Job
What to Expect

Real Numbers.
Honest Projections.

*Based on 2026 HVAC industry benchmarks — individual outcomes vary by service, budget, and market

What Your Ads Could Deliver

Based on 2026 HVAC benchmark data (SearchLight, PPC Chief, VibeAds). Results vary by location, competition, and budget.

🔥 No-Heat Emergency
Winter Peak / Same-Day Repair
Monthly Ad Spend$2K – $4K
Leads Per Month22 – 50
Cost Per Lead$60 – $85
Job Value Per Repair$250 – $900
🔧 Furnace Replacement
System Failure / Install
Monthly Ad Spend$3K – $6K
Leads Per Month20 – 48
Cost Per Lead$95 – $132
Job Value Per Install$4K – $9K
🌡️ Seasonal Tune-Up
Pre-Winter Maintenance
Monthly Ad Spend$1K – $2K
Leads Per Month35 – 70
Cost Per Lead$30 – $50
Job Value Per Tune-Up$100 – $250
💨 Furnace + Air Quality
Duct / Humidifier / IAQ
Monthly Ad Spend$1.5K – $3K
Leads Per Month25 – 45
Cost Per Lead$55 – $85
Avg Job Value$500 – $2K

What would these numbers
look like for your business?

We’ll show you — on a live screen-share, for free.

Book My Free Audit
Why RevRigs

Sound Like Your
Last Agency?
Here’s How We’re Different.

Typical Agency
RevRigs
Focus
Clicks and reports — not booked jobs
Booked jobs and money in your pocket
Where Clicks Go
Sends "furnace repair" clicks to your homepage
One page per service — built to get the call
Reporting
Reports clicks — can’t tell which ad booked a job
Every call tied to the exact ad that brought it in
Contracts
6–12 month lockup — paid whether they perform or not
Month-to-month. Stay only if we’re booking you jobs.
Who Owns What
They own the account — you lose everything if you leave
You own everything. Full access. Always.
Seasonality
Same flat budget January through July — feast or famine
Budget shifts with demand — maintenance in spring, repairs in summer
Follow-Up
Someone visits your site, doesn’t call — gone forever
They keep seeing your name on Facebook & Instagram until they call

Sound familiar?

The problem was never Google Ads. It was how they were set up.

Google Microsoft American Express Google Ads Certified

Founded by a Google Ads Certified specialist with years of client-facing work at Google, Microsoft, and AmEx.

Common Questions

Straight Answers For
Contractors.

Furnace repair contractors pay about $94/lead with proper campaigns (2026 heating benchmarks). Generic HVAC campaigns average $158. Savings come from dedicated heating keywords, "no heat emergency" ad copy, and landing pages built for a freezing homeowner in crisis.
Most agencies run flat year-round campaigns. We bid 40–60% higher during cold snaps, pause summer AC keywords, and escalate "no heat," "emergency furnace repair," and "furnace not working" keywords from October through March. Your calendar fills in winter, not in July when nobody needs a furnace.
Ads live day one. During cold snaps, first emergency calls usually come within 24–72 hours. Peak winter demand spikes are brutal — we monitor weather forecasts and pre-escalate your bids 12 hours before a storm hits. Most contractors miss this. Competitors who don't adjust get buried when it matters most.
Most furnace contractors spend $2,000–$5,000/month, with heavy weighting to October–March. In mid-size markets during a cold week, $200/day budget can generate 8–15 emergency calls. We'll talk through your service area on the free call.
Yes — LSAs work great for "no heat emergency" searches. You only pay when a homeowner actually calls or messages. We set up LSAs alongside regular Google Ads so you appear above and below competitors. Your Google Guaranteed badge adds trust when someone's freezing at 2am.
Furnace replacement is higher-ticket ($4K–$9K) but longer sales cycle. We separate repair and replacement into different campaigns with different keywords and landing pages. Repair gets "no heat emergency" ads, replacement gets "new furnace cost" and "high efficiency furnace rebate" ads. Same budget, double the job value mix.
100%. Google Ads account, landing page, call tracking, CRM — all yours. We set everything up in your name. Cancel after month 1 with no penalty. Everything keeps running in your ownership.
Management: $1,500–$3,500/month + ad spend. Most furnace contractors invest $2,500/month in winter, scale down off-season.
We watch NOAA forecasts for your area. When temps drop below 20°F, we escalate bids 30–50% on "no heat" and "furnace repair" keywords — 12 hours BEFORE the cold snap. Competitors raise bids AFTER calls roll in. By then, urgent homeowners have already called the faster-responding ads.
Ready to Book More Jobs?

Here’s Exactly What Happens
When You Book Your Audit.

Before you fill anything out
— here’s the full process, start to finish.

1
You Fill Out This Form
Name, phone, service type — done in 30 seconds.
⏱ 30 seconds
2
Reserve Your Call Time
Pick the day and time that works for you. We’ll call your phone exactly when you choose.
⏱ Takes 20 seconds
3
Live Screen-Share Audit
We show you exactly where your ad budget is leaking — live, in your account.
⏱ 20-minute call
4
You Walk Away With a Custom Plan
What to fix, what to build, how many jobs to expect.
Yours to keep whether you work with us or not.
✅ Yours to keep — free
No contracts. No obligation. No credit card.
You own everything — we never lock you in.
Let’s Get Your Phone Ringing
Takes 30 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
✅

You’re In!

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