Heat Pumps. HVAC Google Ads.

Heat Pump Searches
Are Up 35%.

Make sure you're the one they find. $118 CPL, federal tax credit campaigns.

Google Ads Certified. Years of client-facing work at Google, Microsoft, and AmEx.
$118
Avg Cost Per Lead
Day 1
Ads Go Live
$195
What Most Installers Pay

Based on 2026 heat pump installation benchmarks. Individual results vary by market.

Book a Free Audit Call See How It Works

We’ll show you exactly where your ad money is going — free, no pressure.

No long-term contracts
First leads in days, not months
You own everything
Find Out Why Your Heat
Pump Ads Aren't Booking
Takes 15 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
🔧
🔨
⚡

Built for heat pump installers,
tax credit campaigns, and cold-climate specialists

✅

You’re In!

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Hear It From the Founder

Here’s Why Your Ads Aren’t Working.
And What To Do About It.

2 minutes. Watch before you spend another dollar on Google Ads.

Why Your Google Ads Don't Work — video thumbnail
Book a Free Audit
The Heat Pump Wave is Here

Heat Pump Searches Up 35% YoY.
Most Installers Still Invisible.

Federal tax credits, IRA rebates, and state incentives are driving the biggest heat pump boom in history.
78% of installers still run generic HVAC ads that miss this wave entirely.

What Every Contractor Should Know
$195
What Most Heat Pump Installers
Pay Per Lead on Google
Industry benchmarks 2026 — heat pump CPCs averaging $42+
$2K
Federal Tax Credit Available
Per Heat Pump Install
Inflation Reduction Act 25C — 30% credit up to $2,000
35%+
Heat Pump Search Volume
Growth Year Over Year
Google Trends 2024–2026 — fastest-growing HVAC category

The demand is exploding. Without the right ads, your competitors capture every homeowner claiming that $2,000 credit.

What’s your monthly ad spend?
Your Monthly Ad Budget
100% remaining
Watch the leaks below...
01
💸 Generic HVAC Ads Showing
for Heat Pump Searches

A homeowner searches "heat pump installation" — your generic HVAC ad shows with no mention of heat pumps, tax credits, or cold-climate performance. They scroll past to a specialist. You still pay for the impression if your ad was clicked.

Dedicated heat pump campaigns with ad copy that leads with "Federal Tax Credits" and "Cold-Climate Certified."
02
👻 Click Lands on Generic
HVAC Services Page

Homeowner interested in heat pumps clicks your ad, lands on your homepage with AC repair, furnace repair, and 8 other services. No heat pump info, no tax credit calculator, no ENERGY STAR rebate info. They bounce.

Dedicated heat pump landing page with rebate calculator, cold-climate rating, financing, and brand comparison.
03
📊 You Can't Tell Which Ads
Led to Actual Installs

Heat pump sales cycles are 3–6 weeks. Homeowner clicks ad, researches, visits home for estimate, decides weeks later. Without offline conversion tracking, Google never learns which keyword drove the $14K install.

Offline conversion import ties closed install jobs to the original keyword — Google optimizes for the right searches.
⚠️
75% wasted
Left from your budget
This is where most contractors’ ad money goes.
Ready to plug the leaks?
I Want to Fix This
Sound Familiar?

Here’s Why Your Last Agency
Cost You Jobs.

You didn’t fail at Google Ads. Your agency failed you.
These five things happen to contractors every single day.

👆 Tap each one you’ve experienced
People who’d never hire you were spending your ad budget.
Someone searched ‘how to fix my own furnace’ — your ad showed up, they tapped it, you paid. Someone typed ‘car AC repair’ looking for an auto mechanic — you paid. ‘HVAC technician salary,’ ‘free HVAC estimate,’ ‘DIY AC recharge’ — all people who’d never hire a contractor, all charged to your account. No one was watching. Just your money disappearing.
They locked you into a 12-month contract — then stopped picking up the phone.
The first month had meetings, promises, a nice dashboard. By month three, you couldn’t get a callback. But you were still paying — because you signed.
They owned your ad account. When you left, all your data went with them.
Every keyword that worked, every campaign you paid to build, every phone number tied to your ads — gone. You had to start over from zero with the next agency.
A homeowner who needed you ended up calling your competitor instead.
Someone’s furnace broke at 9pm. They searched for help, saw your ad, and tapped it. But instead of a page about furnace repair with your phone number front and center, they landed on your general homepage. No mention of furnaces. They hit the back button and called the next company. You paid — your competitor got the job.
Customers called at 2am. Your shop was closed. You still paid — and your competitor got the job.
Your ads were running at midnight, weekends, holidays. Real homeowners with real emergencies saw your ad and called. Nobody picked up. The company down the road that had someone answering? They booked the job you paid to generate.
They never touched your Google Business Profile — and it’s quietly killing your ad performance.
Since 2024, Google requires a verified Business Profile to run Local Services Ads. Your GBP reviews directly control your ranking. If your profile has mismatched info or few reviews, your ads get pushed below competitors — even if you’re spending more.
0/6 Tap any that happened to you.

That’s not Google Ads failing. That’s bad management.
Here’s what we do differently.

See How It Works
The Complete System

How We Turn Searches
Into Booked Jobs

We build the whole system — from the search
to the booked job.

If your ads aren’t built like this,
you’re losing jobs to competitors who are.

Search
Click
Page
Track
Follow Up
Booked
Step 1 — We Show Your Ads to Real Buyers Only

No More Paying for People
Who’ll Never Hire You

"Emergency AC repair near me" at 9pm on a Tuesday — that’s a homeowner who needs you right now. "How to fix my own AC DIY" — that person will never call you. We make sure you only pay for the first kind.

Separate Campaigns Per Service DIY & Junk Searches Blocked Budget Shifts With Seasons
Step 2 — They Land on a Page That Makes Them Call

Not Your Homepage.
A Page Built to Get the Phone Ringing.

Someone searches "AC repair near me" — they should land on a page about AC repair with your number right at the top and one thing to do: call you. Not a homepage with 12 menu options.

One Page Per Service Phone Number Front & Center Works Great on Phones
Step 3 — You’ll Know Which Ad Brought Every Call

That $6,000 Install Job?
You’ll Know Exactly Which Ad Made It Happen.

Every phone call and every form is tracked back to the exact ad that brought it in. So you know what’s making money — and what’s wasting it.

Every Call Tracked See What’s Working Kill What’s Not
Step 4 — The Ones Who Didn’t Call? They’ll See You Again.

Your Name Follows Them on Facebook and Instagram
Until They’re Ready

Someone looked at your page but didn’t call? Maybe they got busy. Maybe they’re comparing prices. Either way — they’ll keep seeing your business everywhere they go online until they pick up the phone.

Show Up on Facebook & Instagram Stay Top of Mind Seasonal Reminders
Step 5 — We Improve Your Ads Every Single Week

Not "Set It and Forget It."
We’re In Your Account Every Week.

We check which searches are wasting money, block them. We find what’s bringing in jobs, and put more budget there. Summer busy? We push AC. Winter slow? We pivot to heating and tune-ups.

Weekly Cleanup Budget Moves With Demand Lower Your Cost Per Call GBP Health Checks
"AC Repair Near Me" → Your Ad → AC Repair Page → Phone Call → Booked Job
What to Expect

Real Numbers.
Honest Projections.

*Based on 2026 HVAC industry benchmarks — individual outcomes vary by service, budget, and market

What Your Ads Could Deliver

Based on 2026 HVAC benchmark data (SearchLight, PPC Chief, VibeAds). Results vary by location, competition, and budget.

♻️ Residential Heat Pump
Full System Install
Monthly Ad Spend$2.5K – $6K
Leads Per Month21 – 51
Cost Per Lead$85 – $118
Job Value Per Install$4K – $12K+
💰 Tax Credit Campaigns
IRA 25C + State Rebates
Monthly Ad Spend$2K – $5K
Leads Per Month22 – 48
Cost Per Lead$75 – $105
Net After Tax Credit$4K – $13K
❄️🔥 Dual-Fuel Systems
Heat Pump + Furnace Backup
Monthly Ad Spend$2K – $4K
Leads Per Month15 – 32
Cost Per Lead$105 – $145
Job Value Per Install$8K – $18K
🏢 Commercial Heat Pump
Light Commercial / VRF
Monthly Ad Spend$3K – $7K
Leads Per Month10 – 22
Cost Per Lead$155 – $245
Job Value Per Install$15K – $50K

What would these numbers
look like for your business?

We’ll show you — on a live screen-share, for free.

Book My Free Audit
Why RevRigs

Sound Like Your
Last Agency?
Here’s How We’re Different.

Typical Agency
RevRigs
Focus
Clicks and reports — not booked jobs
Booked jobs and money in your pocket
Where Clicks Go
Sends "furnace repair" clicks to your homepage
One page per service — built to get the call
Reporting
Reports clicks — can’t tell which ad booked a job
Every call tied to the exact ad that brought it in
Contracts
6–12 month lockup — paid whether they perform or not
Month-to-month. Stay only if we’re booking you jobs.
Who Owns What
They own the account — you lose everything if you leave
You own everything. Full access. Always.
Seasonality
Same flat budget January through July — feast or famine
Budget shifts with demand — maintenance in spring, repairs in summer
Follow-Up
Someone visits your site, doesn’t call — gone forever
They keep seeing your name on Facebook & Instagram until they call

Sound familiar?

The problem was never Google Ads. It was how they were set up.

Google Microsoft American Express Google Ads Certified

Founded by a Google Ads Certified specialist with years of client-facing work at Google, Microsoft, and AmEx.

Common Questions

Straight Answers For
Contractors.

Heat pump installers pay about $118 on average per lead when campaigns are built properly. Industry-standard generic HVAC campaigns average $195 per lead for heat pumps. The savings come from dedicated keyword targeting, heat-pump-specific landing pages, and offline conversion tracking that teaches Google which searches drive real installs.
Yes. IRA Section 25C offers homeowners 30% off, up to $2,000, on qualifying heat pump installs. "Federal Tax Credit" or "$2,000 Rebate Available" in headlines lifts CTR 40–70% in our tests. Most competitors don't do this. You win by making the incentive obvious.
Ads live day one. First inquiries usually within 3–7 days. But heat pump sales cycles are longer than AC repair — expect 3–6 weeks from click to closed install as homeowners research rebates, sizing, and financing. Your pipeline fills fast, but closed jobs take time.
Most heat pump installers spend $2,500–$6,000 per month. At $118 CPL, that's 21–51 leads. At 25% close rates on heat pump installs, that's 5–12 installs at $10K–$16K average job value. Strong ROI if the landing page and estimator visit are done right.
Yes — this is critical in Northeast, Midwest, and mountain states. We use keywords like "cold climate heat pump," "low temperature heat pump," and "Mitsubishi hyper heat." Your ads mention your technicians are NATE-certified on cold-climate systems. This wins against competitors running generic heat pump ads.
LSAs work for heat pump service/maintenance but are less effective for new installs. Install buyers want to research longer — they prefer landing pages with financing, rebate calculators, and brand comparisons. We often run LSAs for heat pump service + Google Ads for install traffic to your dedicated page.
100%. Your Google Ads account, all heat pump campaigns, landing page, and conversion tracking stay with you. We set everything up in your name. No contracts, cancel anytime. Some agencies set it all up in their account and hold you hostage. We'll never do that.
Management: $1,500–$3,500/month + ad spend. Exact numbers on the free audit call.
IRA + 25C tax credits are locked through 2032. State rebates (NY Clean Heat, MassSave, etc.) change more often. We monitor monthly and update ad copy when new incentives launch. When a state rebate expires, we pivot messaging within 48 hours — not 2 months later.
Ready to Book More Jobs?

Here’s Exactly What Happens
When You Book Your Audit.

Before you fill anything out
— here’s the full process, start to finish.

1
You Fill Out This Form
Name, phone, service type — done in 30 seconds.
⏱ 30 seconds
2
Reserve Your Call Time
Pick the day and time that works for you. We’ll call your phone exactly when you choose.
⏱ Takes 20 seconds
3
Live Screen-Share Audit
We show you exactly where your ad budget is leaking — live, in your account.
⏱ 20-minute call
4
You Walk Away With a Custom Plan
What to fix, what to build, how many jobs to expect.
Yours to keep whether you work with us or not.
✅ Yours to keep — free
No contracts. No obligation. No credit card.
You own everything — we never lock you in.
Let’s Get Your Phone Ringing
Takes 30 seconds.
You’ll pick your call time on the next page.
🔒 Free. No obligation. No credit card required.
✅

You’re In!

Redirecting you to pick your call time...